#paid-media

There is no rule here but logically ASC is my high spender usually 4x of my BAU daily budget. Because this is gonna have only the proven winner with loads of data then based on performance we add new ones or turn off existing ones.

Just a opinion ur testing budget seems a lil low, but would suggests you to have the sample size & consistency in the ads performance before moving to any campaigns

whatr are BAU

Business as usual campaigns > your primary scaling campaign

Ah i thoguht that, but thats usually my asc+ campaign

I can’t believe how many people are scaling ASC+ campaigns! 🤯

I use ASC when needed it's just to squeeze some more juice out of my best performing ads when it's declining.

My scaling and testing is under one campaign only.

interesting. A lot of people recommended it that way.

so what is the best process in your opinion. Starting from a new creative?

I have one campaign per objective it's a CBO each adset (usually DCT,maybe not hereafter.considering it's gonna be out of system) has it's own angle / concept / creator etc.. start with 2 then based on data keep scaling and add new creatives. Here the core concept is to maximize ads efficiency and diversification new ad purpose is to take spend from older ones. Then isolate the postid into n adset which is non DCT setup.

Check @Charles Tichenor IV YouTube channel the legend behind this.

For some brands people will go for ABO because they need additional supporting ads to take spends.

So only 2 ad sets in the CBO (I’m assuming broad no LALs/interests)? And then 1 ad within the ad sets? Can you screenshot the setup?

yes would love to see iot as well.

Its brand and business objective dependent.

IE how much true TOF are you looking for, how many people are in vs out of market for your hero product, etc.

Anywhere from 10%-50% depending on the season, brand and business goal (liquidation vs acquisition).