Sem - Sassy Saints

#ask-the-community - February 19, 2025 at 10:29 AM

Good morning guys, hope everyones crushing February!

Quick question, did anyone ever test during a sale period to:
1. Use an automatic discount
2. Use a discount code
And what worked best for you?

#introductions - February 06, 2025 at 05:18 PM

Finally bro! 🙌

#introductions - January 31, 2025 at 09:20 AM

Welcome guys, and congrats on the success so far!

#ask-the-community - January 14, 2025 at 09:28 AM

Btw, just a disclaimer, I function very well under these circumstances, but ofcourse everyone functions differently, so just sharing my personal experience and how I deal with it.

#ask-the-community - January 14, 2025 at 09:25 AM

I’d use all the alertness that that anxiety/stress bring and aim that energy on productiveness and unconvering new strategies.

#ask-the-community - January 14, 2025 at 09:23 AM

@Jenni Bailey - Calla shoes I agree on this, I look at the numbers and I’m like “f*ck” (excuse my French), but I don’t think this anxiety/stress is a bad thing perse.

I do feel that Q4 makes you a bit too comfortable sometimes and then January really puts you back on the ground with both feet.

I’m very thankful for January being shit, because it really hits that reset button where I’m fully engaged in the company together with the whole team, making sure we get out of this asap.

It really made me super sharp again, something I haven’t really experienced since November, uncovered multiple strategies that will hopefully get us to the next level again.

#growth-and-marketing - January 14, 2025 at 09:19 AM

What a beast @Lars van der Wijst 🚀

#ask-the-community - January 09, 2025 at 08:18 AM

just code

#ask-the-community - January 08, 2025 at 08:18 PM

@Elyas Ghafour adding this part above ATC button has for us increased CVR during stock-outs 🙏

#growth-and-marketing - December 13, 2024 at 01:24 PM

It could be done on Meta and other platforms who could probably measure more accurately, ike a haus.io

#growth-and-marketing - December 13, 2024 at 12:43 PM

to track that you will need to do a geo incrementality test

#meta-ads - December 13, 2024 at 08:58 AM

Happy to help @George , that’s what a community like this is for! 🙌 🙌

#meta-ads - December 11, 2024 at 10:23 AM

He can help with a lot more though, anything META related (like IG & FB verification) but also things with TikTok, Google, etc.

He’s been a massive help for us, we also had a banned ad account that our META account managers couldn’t get fixed, I texted him, and within 15 minutes it was unbanned.

#meta-ads - December 11, 2024 at 08:31 AM

He can get it fixed today

#meta-ads - December 11, 2024 at 08:30 AM

I will connect you on Whatsapp

#meta-ads - December 11, 2024 at 08:30 AM

@Patrick Crowley I have a contact

#introductions - December 06, 2024 at 12:24 PM

@Anders Reckendorff great meeting you mate, let’s do it!

#ask-the-community - December 04, 2024 at 05:22 PM

Thanks a lot guys, really appreciate it! 🙏

#introductions - December 04, 2024 at 05:22 PM

Happy to have you here bro! 🙌

#ask-the-community - December 04, 2024 at 01:46 PM

Really appreciate the help @Willem van den Eertwegh @Emile Ward @Rene Lukkien @Julian Jagtenberg (Somnox)

I haven’t spoken to any of these guys tbh.

Would it be possible to get an intro? If yes, could it be send to ramey@sassysaints.com|ramey@sassysaints.com, he’s our CFO and is mainly responsible for handling this.

Thanks a ton!! 🙏

#ask-the-community - December 04, 2024 at 09:36 AM

Hi @channel, does anyone have a really good IP lawyer that can help with patents? 🙏

#growth-and-marketing - December 03, 2024 at 05:53 PM

@Lars van der Wijst the first days are terrible and then it’ll level itself out, but do expect a huge revenue drop.

For October we had terrible revenue but we aimed on break-even and we managed to do that, and in turn our customers were waiting desperately for an offer to come back and at the start of November the results were very good because of this even without the black friday offer.

#introductions - December 03, 2024 at 05:29 PM

Yes yes!! There he finally is! 🚀

#growth-and-marketing - December 03, 2024 at 01:42 PM

@Patrick Crowley asked me to kick off a thread on the results & learnings of BFCM 2024, happy to do that and also looking forward to hear about all the learnings of everyone else!

Results:
• 50k+ orders over the whole month
• Doubled our best month to date
Our overall strategy:

For us the journey of BFCM started as early as September, so I’ll start from there.

September/October:
• We turned off all our evergreen offers in the last week of September, so there was literally not a single offer left on site and everything was full price
• We left this until November 1st.
November 1st-14th:
• 1st of November we turned on our evergreen offer which is gifts with purchase, we didn’t yet put our BFCM offer on site, this already caused a massive revenue spike, and 45% of our total contribution margin for November was made in this period already with only 27% of total revenue
• From 1st - 14th of November we tested lead generation via META, but found out that 80% of the leads were already in our email list and we felt like overpaying.
• Besides this we also set up a VIP list and pushed people with emails into that list
• We launched 2 new products to create buzz and be top of mind, these launches were quite succesful
November 15th-24th
• On Friday the 15th we launched early access and even though the revenue was quite low, we made the most contribution on this day
• On Saturday 16th we launched our BFCM ads and offer, which was 25% off sitewide
• This period we did 52% of our contribution margin for the month with 44% of the revenue
• Here we just ran ads and occasionally followed up on email to let people know about the offer
November 25th - December 1st
• The ads really started performing less but we wanted to keep up spend and revenue to prepare for the big bang in the weekend
• From Monday-Thursday we were operating at a loss, that’s how bad it got
• Then Black Friday hit and we 2.5xed our ad budget + launched a 1+1 sale on refills (mostly for returning customers) next to the 25% off sitewide, from a revenue perspective it was an absolute wild success, but from a contribution perspective it was a nightmare.
• Saturday and Sunday we scaled down massively and our contribution picked back up and we did great
• Sunday night was just wild, people had so much urgency they started buying like crazy.
Learnings for next year
• Push lead generation on META harder because it will push more people to be in-market for your offer during BFCM, even if they don’t convert on the early access sale, they will convert later on with ads.
• Have an offer that more people are in-market for and sounds more appealing, e.g. ‘up to 40% off’, we feel like people weren’t wow’ed with the offer
• Prioritize contribution targets over revenue targets, but set both.
• Do more surf scaling during Black Friday itself instead of upping the budget before hand
• On BF weekend itself increase the offer even more and don’t use same offer as you were running before (eg. up to 40% off --> up to 50% off)

• On Sunday night send out much more urgency emails (eg only x hours left, etc)

My biggest learning is that I should’ve strategized BFCM with many more founders upfront because I believe we haven’t had the best strategy at all.

Hence I’m also very curious to hear about the BFCM stories of the rest of you! 🙌

#growth-and-marketing - December 03, 2024 at 12:56 PM

Amazing read @Patrick Crowley, I wonder what brand they are talking about

#introductions - December 03, 2024 at 10:47 AM

@Vince Ruiter long time no speak, great to be reconnected here, hope you’re crushing it!

#introductions - December 03, 2024 at 10:45 AM

Great to have you here bro @Lars van der Wijst! 🙌

#introductions - December 01, 2024 at 07:34 PM

Hi @channel, hope everyone crushed their Black Fridays!

I’m Sem, founder and CEO of Sassy Saints.

We bring the salon home by empowering women with the knowledge and tools/products to become their own salon technicians!

We launched 3 years ago and are currently mainly active in the UK, next year we’re looking into launching in the US as well.

Happy to be connected with a great group of likeminded brand & agency owners!

Looking forward to speaking with everyone here!