#ask-the-community
Thread
Sem - Sassy Saints
February 19, 2025 at 10:29 AM
Good morning guys, hope everyones crushing February!
Quick question, did anyone ever test during a sale period to:
1. Use an automatic discount
2. Use a discount code
And what worked best for you?
Shona Chalmers
February 19, 2025 at 11:21 AM
We have and found rather predictably:
• automatic discount better for conversion
• discount code better for margin as we converted some customers on no discount who would purchase anyway
Overall we found conversion increase that much higher, it was worth it
George
February 19, 2025 at 11:34 AM
We ran a test using automatic discounts and the results were significant
George
February 19, 2025 at 11:34 AM
the increased conversion rate was worth the revenue loss
Thijs Roelofs
February 19, 2025 at 02:10 PM
Same story here, automatic discount