Dominic Day

#growth-and-marketing - March 20, 2025 at 09:19 AM

Hi everyone, we are looking to change outsource our email and looking at using https://www.undergroundecom.com/ to design and build our flows. Have been impressed with their pitch and clients but wondered if anyone has used them or know of them?

#growth-and-marketing - March 10, 2025 at 07:30 PM

Awesome, thanks guys

#growth-and-marketing - March 10, 2025 at 07:41 AM

Does anyone have any UGC platforms they would recommend in the UK? They seem to be popping up like crazy. Do you bounce around different platforms?

#growth-and-marketing - March 10, 2025 at 07:39 AM

Its a shame, he is only young is such a talented marketer but unfortunately put marketing ahead of NPD. Shaky foundations and because he was smashing it competitors started looking into it. Tough one for the brand to come back from but I am sure he will.

#ask-the-community - December 14, 2024 at 08:45 PM

We try not to not make the stretch too big to make sire there is appetite there always.

There have been cases where it has been smashed due to an unforeseen listing or launching NPD which requires a big pipefill of product. All good problems to have.

We also try to give good foresight on salary and attach an increase to revenue targets (salary increase also has other KPIs attached)

#ask-the-community - December 14, 2024 at 08:28 PM

We sit down at the start of the financial year and agree forecasts. We have a base and a stretch forecast.

We give 10% of salary as bonus. 5% when the base is hit and 5% when the stretch is hit.

#growth-and-marketing - December 13, 2024 at 04:43 PM

Sorry I thought you meant you give away some free bottles with other purchases, then I realised you actually sell bottles 😆

Be good to touch base soon as we are looking to level up our bottles.

#growth-and-marketing - December 13, 2024 at 04:15 PM

Sorry I just checked your website, do you offer free bottles & cups and if so under what mechanism?

#growth-and-marketing - December 13, 2024 at 04:11 PM

Do you offer bottles on single purchase?

#growth-and-marketing - December 13, 2024 at 04:10 PM

Hey Ruben, thanks for the feedback. Have sent over to get sorted.

#growth-and-marketing - December 13, 2024 at 10:47 AM

Hi everyone, keen to understand what you are doing for January? We are in the supplement space and its a big month for us (new year, new me).

Is there anyone in a similar space? What are you doing from an offer / promotion perspective?

We are not going as deep as BF but still looking to acquire quite aggressively.

#growth-and-marketing - December 03, 2024 at 03:59 PM

Really interesting. Thanks for sharing

#tech-stack - October 18, 2024 at 02:41 PM

Thank you Isabel, great insights. Gifting is going to be our first test so hopefully we see positive results 🙏

#tech-stack - October 18, 2024 at 09:10 AM

Good morning, has anyone used recharge to add free gifts for subscribers? And did it materially improve LTV? We are looking to add free gifts or discounts on the 2nd, 4th and 6th orders. Any other LTV boosting ideas welcome.

#growth-and-marketing - October 01, 2024 at 03:46 PM

@Anders Reckendorff not sure if you are in the UK, but we approached much the same way to begin with before then onboarding with selected wholesalers. Getting a good wholesaler is a bit of cat and mouse in terms of they will take you on once they think there is volume, but once you are in they can accelerate quite quickly to their network. The downside is the margin but the upside is the simplicity in the supply chain and volume if you get it right.

#growth-and-marketing - October 01, 2024 at 03:44 PM

Hey guys, if you want to chat through how we approach then just reach out. We are more FMCG so not as much crossover @Gianni Esposito, but the basic strategy I am sure will be much the same.

#ask-the-community - August 05, 2024 at 07:52 AM

I can intro you if you are interested.

#ask-the-community - August 05, 2024 at 07:51 AM

Hi Anders, we have used mustardpr.com for corporate/business PR in the past and its definitely a strength of theirs. We used them for the UK so not sure how good they are in other regions.

#agencies-and-hiring - July 08, 2024 at 10:05 AM

spoken to alot in the last month just weighing up cost versus uplift and speed of decision making

#agencies-and-hiring - July 08, 2024 at 10:04 AM

I am looking for one as we speak. Ideally to help on strategy, validate commercial models and validate agencies we may use

#linkedin-love - July 02, 2024 at 02:52 PM

Another thing alot of brands forget about is staff support and education so we spend alot of time giving attention to the in store staff and giving them the tools and information to recommend our products. We try to make them an extension of our sales team in a way.

#linkedin-love - July 02, 2024 at 02:50 PM

Aside from the usual marketing that you have to agree to in order to land the listings, the cherry on the cake is usually supporting on social media. We try to utilise our partnerships with professional sports clubs to get well known faces into stores showcasing the product and tap into their followings. We are also scaling up our in store sampling which they really like.

#linkedin-love - July 02, 2024 at 02:37 PM

For anyone interested in getting into retail in the UK please just shout as we have great contacts in the likes of H&B, Boots, Sainsbury’s, Wholefoods, Tesco and multiple gym chains.

Relationships are key and it takes a lot of time to push them over the line. From first contact with the buyer to listing in Holland & Barrett it took us around 10 months (depending on their ranging windows). But we kept knocking on the door constantly pushing our USP’s and how we could drive increased footfall so as not to be cannibalistic to the categories we were entering.

Showing clear strategy as to how you set yourselves apart from established brands and how you will support with ATL marketing are the key levers we pull on to get listings over the line.

As mentioned just shout if you are interested to hear more and if I have a contact I will introduce you to buyers.

#linkedin-love - July 02, 2024 at 02:13 PM

Thanks Patrick, it’s a great account for us… After we are done crying over the margin they demand 🫠.

#introductions - June 23, 2024 at 05:48 PM

That’s great insight, thanks Kasper. We are just in the process of building a new shopify store (long story as to why we haven’t until now). I will feed that into team.

#introductions - June 21, 2024 at 03:27 PM

And if you need any rugby tickets in the UK or Ireland I can source those for you also 😁

#introductions - June 21, 2024 at 03:27 PM

Hi everyone, super excited to be involved.

My name is Dom, I played rugby professionally for 15 years all over the world but mostly in England.

I am now co-founder with another rugby player of fourfive (our jersey numbers when we played rugby). We create natural, no nasties supplements for people looking to take control of their everyday wellness regimes to confidently live life to the max 🙌.

We have a strong foothold in retail with over 2000 distribution points in the UK and Ireland and more launches in major grocers planned in Q3. We are now focussing on scaling our D2C.

If anyone has any questions on retail please don’t hesitate to ask, if I can’t help I can introduce you to the right person.

I will undoubtedly be asking questions on scaling our ecom as I’m eager to learn as much as possible from you all.

Dom