#growth-and-marketing
Thread
Hi everyone, keen to understand what you are doing for January? We are in the supplement space and its a big month for us (new year, new me).
Is there anyone in a similar space? What are you doing from an offer / promotion perspective?
We are not going as deep as BF but still looking to acquire quite aggressively.
@Chris Read - INDI Might be a good one to collaborate on!
@Napala - Habitual @George Also likely in the same boat 🙂
Hey Ruben, thanks for the feedback. Have sent over to get sorted.
Do you offer bottles on single purchase?
Sorry I just checked your website, do you offer free bottles & cups and if so under what mechanism?
Sorry I thought you meant you give away some free bottles with other purchases, then I realised you actually sell bottles 😆
Be good to touch base soon as we are looking to level up our bottles.
We are currently running a big giveaway as a lead gen with prizes announced in Jan to help people kickstart their health journey. Then we will be scaling our channels (if we can get our recently fixed meta account warmed up in time!) and we will do an incentive in Jan. TBD how aggressive that will be
we always loose so much money in January - we have few existing products in stock, and the new collection only drops on January. On top of that we cannot discount as deeply as most other fashion brands and marketplaces, so we actually don’t run discount ads at all in January…
So this year we are doing something different - an incrementality test. We will cut spend 70% and focus on engagement.
The main campaign will be a crowdfunding campaign for a loan of €1m to launch womenswear. We rock print ads in newspapers and shoot nice content, but no women’s products can be purchased until May 1. All they can do is borrow us money and sign up for the waiting list.
It’s our 4th loan/equity campaign and it has historically been amazing in terms of media mentions and establishing deep connections with our community 🙂
More info