Anders Reckendorff

#meta-ads - April 24, 2025 at 07:41 PM

@George I light have someone DK based, but can ask if they have an in for the UK

#ask-the-community - April 15, 2025 at 11:39 AM

we are testing Hambi - will get back once we have some indications. Would not say it is cheap though (7k eur/m for ~16 new content pieces, mostly video, as far as i remember)

#ask-the-community - April 07, 2025 at 10:33 AM

Hi all! We have built a killer team across performance marketing, and now we need one brilliant human to coordinate the charge across everything performance: Paid Media, Email, SEO, Content, Creative Testing, Reporting. This is not a role for a media buyer - this we have.

Essentially, we are looking for somebody to coordinate strategy and execution, preferably with experience in scaling to 50m EUR revenue levels.

Please hit my DM's if you know anyone - feel free to forward this: https://www.linkedin.com/feed/update/urnactivity:7314936152896036864/

#ask-the-community - March 17, 2025 at 01:16 PM

Also I love the dental / oral care space, would be great to connect.

#ask-the-community - March 17, 2025 at 01:15 PM

Hi @Harry Zalk - we do most of that in-house, happy to chat.

#growth-and-marketing - February 21, 2025 at 10:04 AM

<@U084JDEHDNH> - how is everything going with the one I reccomended? If he is doing the job well, <@U08AG6NPG11> could maybe benefit also 💪

#growth-and-marketing - February 05, 2025 at 03:19 PM

Intro done @Patrick Crowley

#ask-the-community - February 04, 2025 at 12:47 PM

Down the line, definately!

#ask-the-community - February 04, 2025 at 09:58 AM

Yes, we are setting up a US entity as we speak (Taken +6 months........) - however, that does not change tariffs if you don't produce in US. 😞

#ask-the-community - February 04, 2025 at 09:33 AM

We'll raise prices in US - if not, the economics doesn't work.

#ask-the-community - February 03, 2025 at 11:09 AM

DM'ing you @Arunas Matacius! 🙂

#supply-chain - January 30, 2025 at 10:55 AM

Thank you @Fred - Out'n'About!!

#supply-chain - January 29, 2025 at 02:47 PM

Okay, got it! Thx a ton - maybe we could implement self-ordering for the smaller clients

#supply-chain - January 29, 2025 at 02:45 PM

we are on ShipBob in Uk

#supply-chain - January 29, 2025 at 02:45 PM

got ya

#supply-chain - January 29, 2025 at 02:45 PM

Who is your 3PL? 🙂

#supply-chain - January 29, 2025 at 02:44 PM

hmm okay, that is pretty cool - do you have an automatic "warning" system that then stops the order, if it needs to go on a pallet?

#supply-chain - January 29, 2025 at 02:39 PM

@Napala - Habitual okay, interesting - what size of orders is your average?

I would assumme then you don't need pallets sometimes, as that would require different packaging in terms of 6-packs etc. than B2C orders by your warehouse? Or how have you solved this?

I am unsure if I can get e.g. Douglas in Germany to order through our website...........

#supply-chain - January 29, 2025 at 02:31 PM

Thank you, this is so cool!

#supply-chain - January 29, 2025 at 02:30 PM

RETAIL OPERATIONS AND ORDER MANAGEMENT

Okay, we are growing heavily on our B2B / Retail Business. And we are getting overwhelmed by the manual work required.

Essentially, we are doing ~20 B2B orders on average weekly, with some being several pallets and others being a smaller package. It ranges from ~40.000 EUR orders to ~1.000 EUR orders.

However, we are currently managing this through our Shopify back-end, then sending it to a B2C focused warehouse, and then doing invoices in our back-end finance system. Very inefficient, highly prone to errors. We also currently have a full-time hire only handling this, which is just way too much salary for this process.

How do others here handle this process? Any system your are using? Any learnings? What is resources spent on managing orders?

#ask-the-community - January 28, 2025 at 12:42 PM

we use Mercury bank

#ask-the-community - January 28, 2025 at 12:37 PM

@Willem van den Eertwegh and @Julian Jagtenberg (Somnox) sending you DM's !

#ask-the-community - January 28, 2025 at 11:14 AM

@Willem van den Eertwegh can connect you to our Head of Retention and CX - he has a team of 12 people managing them both on-site and remote. We get around 300 tickets a day.

#ask-the-community - January 27, 2025 at 11:39 PM

@Napala - Habitual 🎉 👏- DM'ing!

#ask-the-community - January 27, 2025 at 06:53 PM

Legal mood enhancers based on herbs for the EU market - think Bréz withiut THC in a chewable 🙏 🛸

#ask-the-community - January 27, 2025 at 06:49 PM

@channel - FOUNDERS HAVE A LOT OF STRESS

And I think they need a bit of a treat. Therefore, we are going to build a really cool “Founder Survival” box that we will send out to 50 top-cool founders within Europe.

The box will of course contain some Scandinavian Biolabs goodies - but hair is not the only thing that has a hard time with Founders. It could be supplements, water bottles, vouchers for a cool tool or someyhing else that makes life just that tiny bit better.

We have a few other things in there already, but we would like to include even more founder goodies, and who better to ask than the comunity right here?

So, what do I need:
A) Do you have a product that would make founders slightly less stressed? Or maybe even happy? Can you depart with 50 of those items?
B) Do you want to potentially receive a box yourself?
C) Is anyone here actually some kind of box or container company?

What is in it for you, you may ask, apart from helping out fellow builders?

Well, we are obviously going to make a super duper cool unboxing experience. Dah.

We’ll also pack the boxes, coordinate and pay for the shipping to the founders. 🫶

BUT - we also ask every founder that receives this awesome, loaded box, to make a nice cool post on Linked In sharing their “Founder Survival Kit”.

We will provide them with a nice template, some cool content and a bit of love so they can share everything they received with their network.

So you give some love, and get some love from 50 cool communities.

Let me know in the comments or DM, and I’ll hook you up with our Brand Manager that will make it easy-peasy for you to participate.

Much love 🛸

#meta-ads - January 27, 2025 at 04:57 PM

Thank you! Will forward to our team and see if we need the intro 💪

#meta-ads - January 27, 2025 at 04:25 PM

@Madi Ablyazov can you share the name of that agency to me as well? 🙏

#meta-ads - January 27, 2025 at 03:22 PM

Okay, got it - I think also that it is geneally hard to get an agency for less than 5k eur a month. However, I would expect many more creatives delivered at that cost. The spend management on Meta should not be difficukt, with google being much more technical.

5 statics every two weeks is very low IMO. Just checked a recent offer we got and that was list price of 6.500 pounds monthly for 6xUGC ads(3 concepts), 6x statics (3 concepts) and 4x short-form video ads (2 concepts, 2 variations).

#meta-ads - January 27, 2025 at 12:59 PM

@Julian Jagtenberg (Somnox) this sounds way too high, esp. considering it is only statics. What is the spend lvl?

I would 100% rec. in-house creative production. We have 1 videoeditor / videographer, 1 creative strategist, 2 graphic designers and a couple of freelancers, + a shared studio.

#growth-and-marketing - January 25, 2025 at 11:52 AM

<@U084JDEHDNH> sending you a dm

#growth-and-marketing - January 25, 2025 at 11:51 AM

Following 👽

#growth-and-marketing - January 24, 2025 at 04:01 PM

In case someone needs an amazon person for starting up, we have offboarded our Amazon Lead in December, because we switched to above agency.

He is extremely competent at getting everything up and running, and scaled our Amazon channel to ~150k monthly sales.

We just needed more firepower after that, and have a lot of complexity in our product pages that was impossible to manage for 1 person, so we had to restructure to an agency for the next scaling step.

#growth-and-marketing - January 24, 2025 at 03:59 PM

Can connect you to these guys @Patrick Crowley: https://www.quantificommerce.com/

mostly US, but can do EU as well.

#meta-ads - January 24, 2025 at 03:58 PM

In the early days, we did internal as well and we had a part-time person for photography that was studying as well, so cost was relatively low but gave a lot of flexibility.

#meta-ads - January 24, 2025 at 03:56 PM

2 in-house people here, and then an external studio that we have a membership with

#supply-chain - January 24, 2025 at 03:55 PM

At 13% here! 🙂

#ask-the-community - December 05, 2024 at 05:13 PM

Hope some of it helps - obviously I have no idea of your consumer group, so this was extremely general off-the-cuff advice! 😅

#ask-the-community - December 05, 2024 at 05:00 PM

My 2 cents at least @Koen van der List 💪

#ask-the-community - December 05, 2024 at 05:00 PM

We have +50% average 2nd purchase within 12 months across our portfolio, but that is massively driven by subscription.

1) implement subscription (when people cancel, it is easier to get a reason)
2) understand if people are using it correctly / enough - what drives their consumption?
3) understand why they bought it - maybe massage oils are bought for special occasions that don’t happen regularly for a lot of people. If so, it is hard to expect them to purchase regularly
4) ensure they sign up to newsletters when they buy
5) create post purchase content that ensures usage - e.g. massaging tips, do’s and dont’s, purchase reminders, interviews with massage therapists, benefits of massaging

#growth-and-marketing - December 05, 2024 at 04:56 PM

Such a great read @Sem - Sassy Saints !! Thank you for sharing.

Since we are a subscription company, we don’t really do discounts, but did a free travel kit option - in the end, we landed on budget for November in total, with no massive push apart from emails. So essentially revenue just shifted from over the month to those 3-4 days.

76% of our revenue came from already engaged customers, which is 15 p.p. higher than normal, ao it obviously pushed a few people over the line to feel comfortable buying.

For us, the goal is basically to acquire customers that are willing to pay full price year round, since they don’t get any results with a one-time purchase.

Conversion rate 4x’ed during black friday, but was not worse in rwst of November than average. CPM’s were just much, much higher.

#meta-ads - December 05, 2024 at 04:49 PM

we are around 50% / 50% across google and meta - with a bit on TikTok and Bing

#introductions - December 05, 2024 at 04:46 PM

@Sem - Sassy Saints would love to chat on a partnership - think we are targeting the same people. :-)

#ask-the-community - November 12, 2024 at 11:21 PM

We use revenue @Napala - Habitual and as @Gaia Tonanzi says it is highly dependent on geo

we are in general (multi-location warehouses, multi-geographies) around 12% - 14% depending on if you include freight forward

#meta-ads - November 12, 2024 at 10:32 AM

Okay, got it. As a retailer, I can imagine margins are quite different. We spend +600k eur across meta / google monthly, so that is also why we have a higher cac.

The “issue” with google ads is that it is not really scalable in the same way as meta, as it is search volume dependent.

Do you know your LTV? Then 80 eur might not be that much, if you look at 1-year or 2-yesr customer value. I would be geniunly surprised if you could acquire customers for much less than that on meta, so it is a long term bet always.

Ps. we usually provide our retailers with pretty good margins - happy to connect you to our Retail sales guy 😉

#meta-ads - November 12, 2024 at 09:57 AM

@Mitesh Desai what is your split on spend on the channels?

We mainly look at blended CAC, not channel specific CPA, as customers have so many touch-points and we do subscription - and we are quite higher than the 80 eur you mention

#ask-the-community - October 29, 2024 at 11:19 PM

happy to share contacts already now though, just dm me for it @Kasper - LABFRESH

#ask-the-community - October 29, 2024 at 11:19 PM

I am starting with a new one coming weeks, so can give a perspective after a month or two - he is a former secret service + hostage negotiator and focused on interpersonal comms, leadership and difficult conversations

#ask-the-community - October 15, 2024 at 05:12 PM

@Clay Wertheimer (Ruggable) we are multi-market with only a central team (no market managers). For context, we do around 11-12m eur this year, with largest market being 30% of revenue. From my experience, I have never seen a country manager structure work well in e-com for brands sub-100m eur. Would be curious to hear your thoughts - what are the exact tasks that are needed locally?

Torally get it if it is retail.

#ask-the-community - October 14, 2024 at 10:26 AM

@Fred - Out'n'About dm’ing you