#meta-ads
Thread
Question for people who sell internationally and run Meta ads…
Do you split out your scaling campaigns per country (EG: £2k a day for UK, £2k a day for USA, £2k a day for Australia etc) or, do you create one core campaign, group all of the countries in it and then have a £6k a day budget?
@Tom Reid We split our campaigns ads by country. When you combine this into a global budget, we noticed that if you do this for the total campaign, META will allocate the budget to a certain ad set. The benefit is that META optimizes for the lowest CPA, etc. Downfall, you will see that the budget isn’t divided equally, making it much harder to determine if a specific country is interesting, as the spend may be very low for some countries while quite high for others.
<@U08A1P055F1> @Sierd Zijlstra thanks for the advice!
We split per language, to have a bigger audience (advised by Meta)