#meta-ads

Thread

Patrick Crowley December 04, 2024 at 09:58 AM

Interesting stat from the Triple whale article I shared into #tech-stack
• Of the ~$90m spent on ads, Meta owned the largest share of spend, with 68.77% of all dollars invested devoted to the platform.
Would that be typical for brands in here?

Patrick Crowley December 04, 2024 at 10:01 AM

Thijs Roelofs December 04, 2024 at 10:16 AM

For us it's a lot more on Google, like +- 80% of ad spend

Patrick Crowley December 04, 2024 at 11:23 AM

Thats v interesting - I'd have imagined the gap between Google & Meta would be a lot closer (Wondering if Meta heavy brands are simply more likely to use TW...)

Thijs Roelofs December 04, 2024 at 03:54 PM

I can imagine yes. For us we did see that Google tracking in general is often a lot more accurate and closer to the truth than Meta

Anders Reckendorff December 05, 2024 at 04:49 PM

we are around 50% / 50% across google and meta - with a bit on TikTok and Bing

Andrew Dowley December 10, 2024 at 09:09 PM

For us it’s more Google focussed, trying to catch consumers when they have more intent searching for the item rather than popping up in their feed and hoping they will shop.

Sifra Geijtenbeek December 13, 2024 at 08:02 PM

Interesting! For us its 50/50, but dont forget Bol and Amazon as well. @Patrick Crowley We went from Triple Whale to Kendall and I like it a lot. Price is 99$/month instead of hundreds...