#ask-the-community
Thread
Twice in the last 6 months (2 different agencies) our agency has gone wild on ad spend in a short space of time (so before i'd had time to run the numbers) with terrible ROAS results. Both times they went out of budget and agreed CPA/ROAS targets. They spent money with no results and I have literally just poured money down the drain. The first time it happened I reckon we lost around £20-£25k and the second time around £10k - who is accountable for this? I buy the ads directly from google and meta and just pay the agency the management fee so I can't get the money back from them. I refused to pay a month's management fee but at £2k the first time (and switched agencies) but it barely covered the spend - what would you suggest?
How shitty! Sometimes this happens because of Meta glitches - we got a voucher back 2 times from Meta in the past, due to similar situations.
I hate to say it though, but often its a question of account structure and catching overspending early on. Unless its a META glitch I’d say it’s always the responsibility of your in-house marketing chief to assess the campaign structure and performance on a daily basis.
Unfortunately that’s me and we are a small team so I don’t necessarily check every day!
then its even more annoying, sorry to hear it! I checked it daily myself until we had a growth manager. I still do it 3-4 times a week. I have my own tracking set up in Triplewhale, instead of relying on what the agency shows.
Do you have third party tracking like that? Then you can catch weird spikes in CAC or MERs in a minute, via your phone in the morning 🙂
I also recognise the importance of everyday checking this yourself, in most brands, adspent is the biggest expense within the P&L, and need to be checked carefully. Additionally, building the right funnels / ads is likely the most impacting activity on generating revenue. We normally advice this as one of the last tasks to outsource. Perhaps good idea to first outsource other things so you all have more time for this. I have seen, unfortunately, many brands losing money due to agencies. Happy if I can help you with something @Jenni Bailey - Calla shoes