#ask-the-community

Thread

Napala - Habitual November 12, 2024 at 08:42 PM

I'm trying to benchmark fulfilment costs as a % of either revenue or COGS - any ideas?

Gaia Tonanzi November 12, 2024 at 10:18 PM

I think it would depend on where you’re based? UK shipping is a lot cheaper than within US or EU for example.

Anders Reckendorff November 12, 2024 at 11:21 PM

We use revenue @Napala - Habitual and as @Gaia Tonanzi says it is highly dependent on geo

we are in general (multi-location warehouses, multi-geographies) around 12% - 14% depending on if you include freight forward

Patrick Crowley November 13, 2024 at 12:24 AM

Is the goal to score sales profitability or operational efficiency?

Patrick Crowley November 13, 2024 at 12:25 AM

Revenue typically the choice in ecom from what I’ve seen

Albert Varkki November 13, 2024 at 07:37 AM

It is also depends on what you are selling. If you sell high-end jewelery, the fulfilment to CGS or revenue will be low. If you sell bananas, it will be high.

Patrick Crowley December 17, 2024 at 03:03 PM

@Willem van den Eertwegh might be a good one to read back on :)