#ask-the-community
Thread
Hi All,
We’ve noticed that we’re heavily reliant on Meta, and with rising ad costs, we’re exploring ways to reduce this dependency and focus more on building our long-term brand.
Is there anyone here with experience in this area who’d be open to scheduling a quick call to brainstorm?
Thanks in advance!
Thanks for your response <@U084JDEHDNH>. Would say that e-mail marketing is not the bottleneck currently. We're looking more for shifting from Meta ads to other ad channels like TV, Print, etc.
Interesting! Will listen
Hi @Lars van der Wijst, I think I could provide a few recommendations and introductions. Happy to jump on a call to discuss this next week:
Hi @Madi Ablyazov thanks! I just scheduled a call for next Friday. Looking forward to our chat.
we are also still very dependent on META, but our 2nd biggest channel is print. We do our own magazine that we distribute in more than 100,000 copies in April, always a ROAS above 3 (measured via the voucher codes on the back of the magazines.)
for NL we use , they are great!
Hi @Lars van der Wijst, in the past I have invested in this tool , they create insight how other channels (eg TV) perform for brands. Speaking to them might help!
@Kasper - LABFRESH super interesting on print. When you say 2nd largest channel = print, is 100% on DM / Catalogue? Or are you also doing other print advertising (in magazines, etc.)
@Lars van der Wijst we've taken the plunge on TV advertising in the UK and had good results there. Happy to chat if you want to DM
@Kasper - LABFRESH <@U084JDEHDNH> @Frederick Stokkelaar thanks for the tips! Will look into them.
@Clay Wertheimer (Ruggable) would love to connect. Will send you a DM
We also do print advertising in newspapers, it’s great, buying via MatchMyBrand who is famous for doing the print strategy+buying for Mr Marvis since the beginning.
And we do retargeting postcard flows (ebuddy integrates with Klaviyo) for 6 weeks after first order, when no 2nd order has been placed, and as a winback flow after 6t months of no orders
@Kasper - LABFRESH awesome - thanks for sharing Kasper
@Lars van der Wijst are you talking for your UK market here? I can definitely offer some insight. I can make time this week if you'd like?