#ask-the-community
Thread
Hey, question for founders that offer Black Friday sales: Biggest lesson you’ve learned from previous Black Friday’s and how will you apply that this year?
It's a big topic for us, ultimately our Nov/Dec cohorts (even if acquired on sale) are very healthy and show a strong LTV, so I am of the opinion that it's important to play the game at this time. We focus on better margin products and a big winner for us is our 'mystery boxes' which we can build with a mix of better margin or indeed slower moving products, they help a lot with customer retention. Black friday itself a straight sitewide discount wins every time (we've tried lots of different iterations... )
Launch xmas before BF 🎅
So it can scale during BF
Love this! Especially the mystery box piece, like you said great way to move on some of the slower moving products.
@Kasper - LABFRESH 🔥, roughly how long before BF do you suggest launching xmas for best scaling?
for us the deadline for everyone is Nov 1. Then we seed it slowly, so we know where to invest during the hectic 8 days of Black Week we do