#growth-and-marketing

Thread

Rene Lukkien March 18, 2025 at 10:15 AM

We are currently looking for an Amazon agency to help us launch one of our best-selling Bol.com products on Amazon DE. After speaking with several agencies we are leaning towards Brandsom, a Dutch agency specializing in platform marketing.

While we prefer working with Brandsom we feel that their pricing and contract terms may not fully align with the level of work and risk involved on their end.

Their offer for managing 1 to 3 products on Amazon DE (including listing optimization, keyword research, PPC management, etc.):
• 12-month contract
• €750 fixed monthly fee
• 7% variable monthly fee (up to €25,000 monthly GMV)
Their projected first-year sales forecast is approximately €80,000 in gross revenue. With the projected sales, agency fees and expected Ad costs we would be at approximately €15.000 loss for the first year.

We have a few questions and would love to hear your thoughts:
1. What do you think about the 12-month contract? Would a 6-month period be more reasonable for the agency to prove themselves?
2. How do you feel about the fixed and variable fee structure + prices?
3. Does anyone have experience with Brandsom, or know someone who has?
4. Any other insights or suggestions for launching on Amazon DE are more than welcome!
Looking forward to your input—thanks in advance!

Vince Ruiter March 18, 2025 at 10:35 AM

7% of sales as an extra fee?

Rachel Lorenzon - HEiST March 24, 2025 at 10:37 PM

Hi @Rene Lukkien

We work with an Amazon agency in Poland - here’s a quick summary for comparison:

Scope:
They manage 7 products (9 incl. variations) and handle all listing services - KW optimisation, A+ content, etc. The account and listings were set up in-house, so not starting from scratch.

Our contract:
12 month contract + 3-month review w break clause.
£700 fixed monthly fee (exc VAT)
4% monthly fee on sales revenue (exc VAT)

In my experience:
Variable fee - looks a little high, worth negotiating.
Break clause - essential! we relied on ours due to poor performance. Have extended 3 months, post review.
A+ Premium Content - ask for examples to assess their design quality, if they're managing this for you. It's so important for performance.

Hopefully helpful. Shout if you ever want to chat Amazon!