#growth-and-marketing

Thread

Tom Reid December 12, 2024 at 05:34 PM

I want to test running a reach campaign in Meta, targeting a specific city. Aim is to push brand style ads out to as many people as possible for awareness.

I want to see if over a 3-6 month period there is an incremental lift in sales from the city we’re targeting.

Issue is I have no idea how to accurately track this? Are there any tools out there that can do it? Or do I need to manually pull reports from GA/shopify and work out the sales increase.

Thanks

Patrick Crowley December 13, 2024 at 12:27 PM

What attribution tools are you currently using?

Sem - Sassy Saints December 13, 2024 at 12:43 PM

to track that you will need to do a geo incrementality test

Sem - Sassy Saints December 13, 2024 at 01:24 PM

It could be done on Meta and other platforms who could probably measure more accurately, ike a haus.io

Tom Reid December 13, 2024 at 03:31 PM

I’ll have a look at haus and other similar platforms. Thanks @Sem - Sassy Saints