#growth-and-marketing
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Hey everyone! ☀️
Noticing a drop in sales as the sun comes out — people are clearly spending less time online. We’re testing some summer-themed angles like:
• “Use your holiday bonus wisely: invest in better sleep”
• “Give your brain a vacation”
• “Sleep like you’re on holiday”
Also adding clearer CTAs and urgency:
“Limited summer deal”, “Offer ends June 28”, etc.
Curious — how do you deal with seasonality dips?
What’s worked for keeping DTC sales up when people are in summer mode?
Thanks in advance! 🙏
that’s interesting, for us it’s the exact opposite. We cannot attribute it to Meta or emails, but every year in mid-April early May revenue climbs 50% compared to Q1.
We always attributed to people being happy and positive due to the good weather, and hence wanting to spend money and update their wardrobe.
However May+June also require significantly more edgy content than the rest of the year. Because people have less screen time and patience. So we always do the most bombastic stuff at this time. PR pushes, celebrity collabs, wild hooks about how you can die from bad sleep etc. 😛
@kaper