#growth-and-marketing

Thread

Frederick Stokkelaar January 22, 2025 at 07:47 AM

Any people seeing here a huge shift in Meta results since the new update (3/4 days ago)?

Napala - Habitual January 22, 2025 at 03:43 PM

following

Patrick Crowley January 22, 2025 at 04:05 PM

Ive reached out to a friend of mine from a Meta Agency to get a read on what they're seeing - will keep you posted

Patrick Crowley January 22, 2025 at 04:23 PM

Response from the Founder of Prospa Media.

"Great to catch up. For the question I'd say...

We've not seen a huge change in results but it's key to ensure that all ad copy now aligns with recent changes in policy. Especially within the Health, Wellness & Beauty industries - this includes the creative itself too.

It's also key to ensure you're using a third party attribution platform to provide more clarity on performance. We're a certified Triple Whale partner and they've supported us well with this."