#introductions

Hi everyone! My name is Sifra Geijtenbeek, and I'm the founder of Ukje (which means "baby" in Dutch). We design and sell waterproof baby seat liners to make family life easier and more stylish. I started the business in 2011 and expanded to the U.S. in 2021.
My mission is to create Happy Families for this generation and the ones to come. We achieve this with practical covers (for now) and by promoting the sustainable use of baby products for future generations. We will launch our resell shop this year! Besides work you can find me in the CrossFit box or running/biking around somewhere in the Netherlands. I'm a proud mom of 3 and pretty much addicted to e-com in combination with high quality products. I'm super excited to meet you soon! 😊