Aakrosh Sharma

#paid-media - April 01, 2025 at 06:12 AM

we have given preference to first-click attribution which is clearer from TW. esp because we have a high share for long (>2 days) journeys. So, we scale based on TW insights.

#india - January 14, 2025 at 08:44 PM

sending you a DM

#jobs-and-talent - July 12, 2024 at 08:39 AM

following.@pran if you get DMs, please share with me

#general-chat - July 05, 2024 at 06:29 AM

I will share a detailed view with you soon

#finance - July 04, 2024 at 04:00 AM

Mercury.com is very good for banking as well as credit.

#everything-marketing - June 27, 2024 at 06:01 AM

sorry - i cant help on specifics of what to do on the platforms - if you have more such Qs, please connect on email and i can loop in my team to support.

Meta change of URL is the big impact since all ads go into learning. Assume your testing budget is starting from zero. Pls take decisions accordingly

#everything-marketing - June 25, 2024 at 05:06 AM

@Kanish Jain we did a redirect in march - and took us 3-6 weeks to get back in terms of domain reputation.

email took the biggest hit (it coincided with the new sender guidelines by yahoogle).

meta ads took a hit too. in a redirect it is higher bounce due to increased load times. in a change in URL, all ads reset. We were able to retain learnings in the ad account but campaigns took time to get going again

google is a complete restart.

its almost like starting a new brand.

good luck with the transition

#general-chat - June 25, 2024 at 05:02 AM

we evaluated and found that shopify tax is simplest and most cost efficient at all revenue levels

#everything-marketing - June 21, 2024 at 07:36 PM

very steep uphill challenge.

#general-chat - June 21, 2024 at 03:58 PM

a good way to think of objectives for analysts is to give them a set of data (say transactions, click stream, meta platforms) and ask them to identify patterns or opportunities that they see in the data.

you run into one of 2 troubles - they lack the imagination or they have ideas but those seem irrelevant to the business. The latter is where i get excited about the analyst and invest in their exposure to business

#everything-marketing - June 21, 2024 at 03:49 PM

The way to get that info is through one of the many social analytics apps - we use RivalIQ - there are more out there. It gives you complete details. $100-300 in cost

usually if the country is not in the top 5, its a fraction of the 5th row. so not much gain from pushing the handle in that country.

#general-chat - June 18, 2024 at 08:59 PM

Hey Saurav - happy to chat

#email-sms - June 17, 2024 at 06:17 PM

use different UTMs for each CTA

#meetups-events - June 12, 2024 at 07:28 PM

Co? Company = www.hyoufinejewelry.com
Coordinates = will be in New York all of next week

#meetups-events - June 12, 2024 at 11:36 AM

I am here this week and the next. Based in Mumbai otherwise

#paid-media - June 11, 2024 at 05:05 PM

We saw issues between 1st and 5th June. It's sort of corrected itself since then

#meetups-events - June 06, 2024 at 09:15 PM

11-13th June

#meetups-events - June 06, 2024 at 09:13 PM

Anyone headed to commerce next NYC (or someone who has been to a previous version) - looking for inputs on what to expect from the event

#general-chat - June 06, 2024 at 04:00 PM

i would look at defining a CPM goal and estimate that 10-50% of the followers will get an impression (reels are higher, stories are lower, posts are average) and then work around that as a cost

#paid-media - May 14, 2024 at 05:51 AM

IMO CPR in an advantage+ campaigngoes up when audience selection is either weak or the campaign is going after really niche audience. I generally pair an awareness campaign at 10-15% of the budget with 10% CPM effectively qualifying audiences for advantage+

#general-chat - May 13, 2024 at 06:57 PM

We operate in jewelry - so we decided to setup our owned warehouse

#general-chat - May 13, 2024 at 03:55 PM

We are doing this. We are based in India with main market being the USA

#everything-marketing - May 13, 2024 at 02:09 PM

True. We are not reaching out to them

#everything-marketing - May 13, 2024 at 02:07 PM

@Viktor Thestrup we write customised direct e mails and have found some success with it

#general-chat - May 13, 2024 at 01:01 PM

I would recommend that you do a reflection exercise where you go back and see why you all got together and what has changed so far. Without judging, try and understand the why of the changes in your partners

#everything-marketing - May 13, 2024 at 12:59 PM

It goes in to requests. So DM is not a good way to reach out

#everything-marketing - May 13, 2024 at 10:50 AM

What are they not opening?

#the-welcome-mat - May 07, 2024 at 09:42 AM

Thank you @Anubhav Narula. I have heard of them, yes. I like what they are doing in the UK. It's a USD 30 billion TAM just for the US. Space for many successful brands here :)

#the-welcome-mat - May 07, 2024 at 04:57 AM

Thank you @Rajesh Kumar @Andi Gherman

#the-welcome-mat - May 07, 2024 at 04:08 AM

Hi everyone!

I am aakrosh. Lived in India all my life... I previously was a part of Caratlane a $300 Mn D2C Omni channel jewelry brand in India. Deeply networked in the jewelry manufacturing world.

I have now launched a jewelry brand for the American consumer. We make stylish fine jewelry with lab grown diamonds. We started off in December 2023 and have a decent start for our brand. You can check us out at hyoufinejewelry.com

I have been in the jewelry D2C ecosystem for 8 years now. Operated three different business in India and the US. Have experience in various aspects of D2C, always a learner for what's new.

Thank you and looking forward to engaging with this community!

#everything-marketing - May 07, 2024 at 03:44 AM

We are spending 75% of our budget on catalog ads. www.hyoufinejewelry.com with 500 SKUs.

Generally, if your product has some uniqueness and imaging is good quality (75% people of a small sample of 20 who are in the target group should like your images), catalog ads work wonders in purchase optimisation.

They are cheap for traffic but generally that traffic is not very qualified

#general-chat - May 07, 2024 at 02:28 AM

@Lovro Knavs can you please share this with me as well. Sending you a DM