#general-chat

Thread

Aakrosh Sharma November 29, 2025 at 04:31 PM

How is black friday sales for everyone?

We saw a very good conversion yesterday - but today, the conversion is really weak. The cost per session is lower than yesterday.

Shin Takeda December 01, 2025 at 07:04 PM

How's it going for you? @Jared Mortensen <@U07U1BG6ERG> <@U09FVSVQSV6> @Fred McKinnon @Andres Alla @Peter Quadrel <@U09QG26TKEW> @Natalie Bowman @Katherine Jacobson @Kris Watts <@U07M5S9QD63>

Katherine Jacobson December 01, 2025 at 07:28 PM

Meta/DTC sales and Amazon are doing well. The team is happy with performance 🙂 On Meta it looked good Friday so we pushed budget which worked incredibly well, best sales day ever to date I think. Then CAC went up Sat/Sun so we scaled spend back and CAC is back down again. Overall, going well 🚀

Andres Alla December 02, 2025 at 07:51 AM

DTC up over 100% YoY. Had very strong sales forecast and managed to hit them. Amazon did well too, although down YoY (which we expected). Cyber Monday is very strong on Amazon, better than Black Friday which is quite insane. We’ll be extending Cyber Monday for 1 day, and then switch straight into Christmas sale