Joe Cornfield

#everything-marketing - November 07, 2023 at 04:00 PM

Preventing Influencer Code Leakage: I've been seeing a lot of chatter lately about Social Snowball, which has a Safelink feature that automatically issues unique discount codes to customers who click on an influencer's affiliate link.
• The problem is that in my experience, affiliate links massively underperform standard influencer discount codes, because influencers aren't able to share direct links on Instagram posts and Reels.
• Currently, we audit discount code sales in GA4 and remove referral traffic from discount code aggregators before we pay commissions, but this is a very manual process.
• Does anyone have a better solution for using static influencer discount codes, while preventing leakage?