#everything-marketing
Thread
Preventing Influencer Code Leakage: I've been seeing a lot of chatter lately about Social Snowball, which has a Safelink feature that automatically issues unique discount codes to customers who click on an influencer's affiliate link.
• The problem is that in my experience, affiliate links massively underperform standard influencer discount codes, because influencers aren't able to share direct links on Instagram posts and Reels.
• Currently, we audit discount code sales in GA4 and remove referral traffic from discount code aggregators before we pay commissions, but this is a very manual process.
• Does anyone have a better solution for using static influencer discount codes, while preventing leakage?
We got you, checkout
We help prevent that leakage, integrate with Social Snowball too, and are completely focussed on bringing performance to affiliate links