Mallika Saharia

#tech-talk - June 17, 2025 at 02:51 PM

Thanks Anitha’s- will check it out

#tech-talk - June 17, 2025 at 07:59 AM

@Saptarshi Nath team performance! Thanks- yes came across this but was wondering if there were any good solutions tailored for e-comm/ smaller startups

#tech-talk - June 16, 2025 at 11:04 AM

Hi everyone! Looking for some reccs for software that can track the utilization/ performance of our creative/content team (think timesheets, cross-functional collaboration). Thanks in advance!

#latin-america - March 25, 2025 at 09:50 AM

Hi everyone! Was looking for some directional information on meta CPMs (conversion pixel and sales objective) for skincare brands with $40-$60 AOV in Brazil or any other latam countries. Would someone have any inputs on this or where I can find this? :) thanks!

#paid-media - February 11, 2025 at 05:25 PM

Hi all! Trying to understand if there’s scope to optimize our creative testing process on Meta (skincare, scale of spend- tens of millions). Primarily advantage plus prospecting campaigns. Anyone here have insights on
• scale of testing? (How many creatives should we be testing every month- format mix, what constitutes a differentiated creative)
• Picking winners? (At what scale of spend per creative would you pick ads that have potential to scale and how)
• what does the algorithm optimize for? (Have seen cases where ads have randomly started working after being dormant- I.e low spends for several months)

#jobs-and-talent - May 03, 2024 at 01:31 PM

Thanks Carli! No worries- Appreciate it!

#uk - April 25, 2024 at 05:08 PM

Will catch y’all on the next meet-up! Have been pulled into some last minute fire-fighting :) sorry to be flaking last minute!

#paid-media - April 18, 2024 at 01:29 PM

Thanks for the info, Mark! Super helpful. Could you intro Harsh and I? DMing you.

#paid-media - April 18, 2024 at 09:50 AM

@Mark H Harsh and I work together- same clarification!

#paid-media - April 17, 2024 at 06:02 AM

Any of y’all working with The Trade Desk? Looking for a warm intro- we’re a growth stage DTC ecomm beauty/ personal care brand looking to demo/ test the platform :)

#paid-media - February 29, 2024 at 07:49 PM

Thanks Chirag! DMing you

#paid-media - February 29, 2024 at 07:48 PM

Thanks Tony!

#paid-media - February 29, 2024 at 06:13 PM

Hi all, we’re a DTC beauty/ personal care brand looking to engage with creators (micro influencers) for incentivized reviews/ UGC.
• Any leads on agencies/ companies that could help us with this?
• Or if we were to try this in house, any tips on how to structure the engagement/ pricing etc.?

#uk - February 29, 2024 at 03:52 PM

Wow! Love being a part of such a cool group of people! Thanks for creating this space @Shin Takeda 😊

I’m Mallika, based out of London and Head Growth for The Ayurveda Experience, a growth-stage cross-border DTC house of brands in the beauty and personal care space.

I’ve spent ~8 years in the Consumer Goods space across the US, UK, and India in manufacturing, corporate strategy, management consulting, venture capital, and now am really enjoying my first stint as an e-commerce operator 😬

Always excited to chat and learn about all things e-commerce, brands, and the intersection of AI and commerce.

Can’t wait to meet y’all soon!

#meetups-events - February 19, 2024 at 03:20 PM

Hopefully not too late- in London too and would love to meet-up!

#jobs-and-talent - February 19, 2024 at 03:15 PM

Hi Carli! Thanks for the inputs- We are looking for advice for the US, which is our biggest market

#jobs-and-talent - February 12, 2024 at 04:11 PM

LAWYERS WITH EXPERTISE IN FTC GUIDELINES/ FDA REGULATIONS WANTED

We’re a beauty brand (mid-tens of millions in revenue) and are looking for lawyers who can help us with our product claims (what can/ can’t we claim). Appreciate any leads/ references on this front!

#bfcm - November 21, 2023 at 12:18 PM

Thanks Peter!

#bfcm - November 21, 2023 at 10:02 AM

Friends! Would you be aware of any tools that can help check if our email campaign has hit the spam folder for BFCM opt-in non buyers? We have one indicator, open rates which have been low.. but are Klaviyo open rates reliable?
A similar campaign has been a great success on buyers- hence the confusion!