Kyle Gise's Profile

Kyle Gise

Recent Messages

#introduce-yourself - August 05, 2025 at 11:29 PM

Hey Limited Supply Community,

I’m Kyle Gise, an Ad Specialist at X (formerly Twitter), where I help scale through hyper-targeted campaigns. I’m based in Roselle, NJ, often working from NYC coffee shops and coworking spots.

I’d love to connect and swap ideas on ad strategies, creative testing, or anything DTC.

Follow me on X @Adg0rithm, or drop a DM—always down for a chat or a cup nearby.

Looking forward to meeting you all!

#meetups-newyork - May 09, 2025 at 12:39 AM

@Jose Ramirez great to see you in here! Would love to connect when your back in town

#marketing-paid - May 09, 2025 at 12:37 AM

@Kara it’s definitely not just you I’m curious how many other brands are seeing it

#jobs-and-talent - May 05, 2025 at 01:03 AM

Hype10 Agency

#meetups-newyork - April 16, 2025 at 02:37 PM

🚨 NYC DTC Operators – You're Invited! 🚨
Modern Tactics for Scaling in 2025
📅 April 17 | 1–6PM ET
📍 Chelsea, NYC

Join 150+ founders, marketers, and growth leaders from the top DTC brands for a packed afternoon of strategy, networking, and fresh insights.
🔥 Hear from speakers at HYPE10, Dagne Dover, Marine Layer, Dose, Coterie, and more
📈 Breakout sessions + expert panels
🤝 Connect with top operators and partners
Free for DTC brands (limited spots)
Let’s shape the future of DTC together. 👊

#meetups-events - February 22, 2024 at 09:44 PM

I have someone from Coterie Diapers that is interested too

#meetups-events - February 22, 2024 at 09:43 PM

I'm in North NJ

#marketing-creatives-lp - February 17, 2024 at 08:05 PM

9 ads for $30 budget isn't suggested

#marketing-paid - December 28, 2023 at 06:56 PM

Thank you!

#marketing-paid - December 28, 2023 at 05:26 PM

If you've ran cost caps, how much higher than the cap is a best practice for daily budget?

#marketing-creatives-lp - December 21, 2023 at 03:42 PM

I wish 😂

#marketing-creatives-lp - December 21, 2023 at 03:39 PM

Right, I was just curious. Was trying to get a sense of what the starting budget should be but agree with you that $50 per day isn't enough.

#marketing-creatives-lp - December 21, 2023 at 03:35 PM

@Mark Fagan on amazon..

#marketing-creatives-lp - December 21, 2023 at 03:26 PM

@Sean Cowie what is your CPA?

#marketing-paid - December 14, 2023 at 10:07 PM

Hey everyone - I have a client whose looking for a WooCommerce developer for a one time project. Any suggestions?

#ops-supply-chain - December 14, 2023 at 05:48 PM

What platforms do you all use for benchmarking?

#marketing-creatives-lp - December 08, 2023 at 09:52 PM

Great question @Adam Kuklovsky traditionally we've seen a mix of both

#marketing-creatives-lp - December 08, 2023 at 09:50 PM

@Natalie Bowman if the CPA is not in alignment/better than high performers in the scaling campaign. If it's slightly off might be worth running a few more days before deciding to kill it or move it

#marketing-creatives-lp - December 08, 2023 at 07:29 PM

No minimum really but wouldn't do more than 3 at that budget. Analyze lower funnel performance or the KPIs respective to campaign goal (i.e. if running an awareness campaign, look for cheap CPMs)

#marketing-creatives-lp - December 08, 2023 at 07:15 PM

Yep! Aiming for 3 conversions per day

#marketing-creatives-lp - December 08, 2023 at 05:58 PM

Here’s the playbook the majority of our top spending media buyer partners follow for creative testing:

Broad Creative testing Campaign on ABO
• Run each asset at 3x in-platform CPA in daily budget and don’t evaluate for 7 full days
Pause poor performers and rotate in new creative

Scaling campaign - we see a mix of ASC/Broad
• Top performing ads from creative testing rotated in here and paused in Testing campaign
Key point: they only rotate in ads from creative testing campaign to scaling campaign if the scaling campaign performance has dropped recently i.e. the active winning ads in the scaling campaign start to fatigue

If for example, scaling campaign is performing against target, they do not move over the winning ads from the test campaign, they continue to let them run and scale them in the creative testing campaign

• This often means there isn’t a consistent ratio of spend between testing and scaling campaigns but they operate under the golden rule of media buying: ‘if it’s working don’t touch it’

#marketing-paid - November 29, 2023 at 08:33 PM

@Joshua Lippiner do they need to be overseas?

#meetups-newyork - November 29, 2023 at 08:31 PM

Any founders or senior marketing leaders in NYC open to a pizza crawl next Tuesday? Event is hosted by Retention.com & Proxima.ai

#general-chat - November 21, 2023 at 03:49 AM

I have a few people who might be interested

#bfcm - November 21, 2023 at 03:49 AM

Are you doing broad or asc?

#general-chat - October 18, 2023 at 01:35 PM

What industry are you in?

#marketing-paid - October 11, 2023 at 04:20 PM

I like the 4th one but maybe adding the "+ daily calming chews insert" you have on the 3rd

#marketing-creatives-lp - October 11, 2023 at 01:19 PM

How many days has this campaign been running?

#meetups-events - October 03, 2023 at 05:00 PM

Any NY meetups coming up?

#marketing-paid - September 13, 2023 at 03:21 PM

Homestead is a great agency!

#marketing-cx-cs-retention - September 13, 2023 at 04:06 AM

What industries are you seeing this in?

#ops-supply-chain - September 12, 2023 at 08:16 PM

What is everyones thoughts on TikTok getting into Marketing Attribution? https://www.tiktok.com/business/en-US/blog/multi-touch-attribution-campaign-measurement