Dana Doron

#ops-inventory - December 12, 2025 at 09:27 PM

<@U082642SSSH> No, I'm not familiar with them. HLC seems to be a skateboard manufacturer & distributor. Do you know if they get into other categories? And looks like Highway2 and Selle Royal have merged, but seem to specialize in bicycling, so I'll check them out and see if they do small old-stock liquidation. Any others you'd recommend?

#ops-inventory - December 12, 2025 at 05:39 PM

@Anubhav Narula I posted there and I got a warning that my post violated group rules and they deleted it.

#ops-inventory - December 11, 2025 at 07:25 PM

@Anubhav Narula I'm in Startup CPG, but I don't see much talk of sporting goods or footwear there... it's mainly packaged goods like food and Health & Beauty. But if you think people there might know, I guess it couldn't hurt to ask!

#general-chat - December 10, 2025 at 11:00 PM

I'm looking for options for liquidating about 800 pairs of high-end SPD biking shoes (for clipless pedals) for mountain bikers and bike messenger/expert urban biker types. Does anyone have any good outlets for this sort of thing? (cross-posted in <#C05B1Q88664|>)

#ops-inventory - December 10, 2025 at 10:53 PM

I'm looking for options for liquidating about 800 pairs of high-end SPD biking shoes (for clipless pedals) for mountain bikers and bike messenger/expert urban biker types. Does anyone have any good outlets for this sort of things?

#jobs-and-talent - December 09, 2025 at 10:41 PM

I'm looking for an email-marketing freelancer with small-business-friendly rates (they cannot afford an agency or hiring through an intermediary like Storetasker) to help me set up and run email for a client of mine. Most important skills are
1. Ability to design and create a good content flow to create impactful emails for DTC e-commerce haircare products with a benefits-based story to tell
2. Deep knowledge of the Klaviyo platform, including flow/campaign set-up with triggers and conditional splits, technical aspects including integration with Shopify and deliverability
3. Can handle testing, tracking and reporting.

Nice to have is someone who can also help me with writing or editing email copy and can provide input on strategy (flow and campaign messaging, timing, and segmentation).

#announcements - November 13, 2025 at 04:05 PM

The Google Meet link is wrong, but they let me into zoom for a second and then I was booted out

#announcements - October 01, 2025 at 05:46 PM

It was great--totally packed with value!

#general-chat - October 01, 2025 at 03:18 PM

Anyone know a meticulous and very affordable retoucher? I need to create a variety of hair images in different shapes that don't look fake/AI for a haircare client's packaging.

#general-chat - October 01, 2025 at 03:13 PM

@David Indlekofer late to the party, but this is one of my specialties as an independent consultant working with DTC startups. I just DM'd you.

#marketing-creatives-lp - September 17, 2025 at 09:49 PM

@Peter Quadrel Thanks, I can't wait to try your app. We are finalizing the package design now so it will be several weeks before I have boxes to photograph (though I may try to use product renderings before then). I went through the process as far as I could without the new images and was impressed with the output from just providing the website and brand strategy docs. I am worried, though, that this package will be tough because it does have a lot of fine text on it. But hopefully the models will improve enough by then to be able to handle it.

#marketing-creatives-lp - September 09, 2025 at 08:05 PM

<@U099F084LRY> I've generally had good results with AI image generation both with GPT 5 and Nano-Banana, though there are clearly things they are better at and worse at. I haven't tried placing this particular product in lifestyle shots yet, so not sure how well they'll capture the details. I'm happy to learn more about your offering if you are cost competitive on the whole with services like Soona. Feel free to direct message me if you think you can meet the needs of a very small company. Thanks!

#marketing-creatives-lp - September 08, 2025 at 09:50 PM

Has anyone gone all in on AI to create product images (particularly graphically detailed, text-intensive product packaging) for a website or Amazon? It seems more do-able than ever with Nano-Banana and wondering how it worked out for others.

Did you start out with some good product photography on white at different angles? Any reco's on where to get that done cost-effectively (and with people knowledgeable about what we would need)?

I'm working on new logo, packaging, and then Shopify site for a client with a tight budget and would love to not spend a lot on the new photography but still get good results, so any tips would be much appreciated!

#marketing-paid - May 16, 2025 at 09:27 PM

Hi all! I'm looking for a freelancer or agency to run Facebook ads for a (gasp!) non-ecommerce company. I usually work with e-commerce brands, so hope I can still tap this network! It's a private duty nursing company serving the Phoenix market. It's a top of funnel effort--generate awareness and interest and get people to our site. It's a far simpler account structure and less time intensive account to run than any e-commerce brand. Because the media budget is small ($1000-1500/mo initially), we can't pay the typical minimum agency retainer. Anyone interesting in learning more to see if there might be a fit?

#jobs-and-talent - May 05, 2025 at 02:41 AM

@Tim Masek It was more the rates that I was concerned would not be a match with you based on a conversation we had some time ago. This is a tiny company that hasn't invested in marketing and there's a lot they need to do with their meager budget.

#jobs-and-talent - May 03, 2025 at 05:58 AM

Thanks @Deb Mukherjee I'm familiar with these options for Shopify devs. I'm really hoping to get direct recommendations from people who've worked directly with a particular person for these needs.

#jobs-and-talent - May 03, 2025 at 05:14 AM

Seeking reco's for a brand and packaging designer and for a Shopify developer suitable for a low 7-figure company in the natural haircare space with a tight budget.

I'm starting to work with a new client and putting together a plan and budget for them. I know they need to update their brand and packaging and re-platform their site to Shopify (and redesign it), but I also know they'll resist if it's too expensive.

So I'm hoping to find some great options here. Because my management time is limited, I need partners that are easy to communicate with, responsive, and get things right the first time. I've had issues with these things with some offshore partners. So I'd really like recommendations from people with first-hand experience working with the partners they're recommending... and no direct solicitations.

#ops-supply-chain - May 02, 2025 at 11:29 PM

<@U086054AKKN> Did you end up hiring one of those Shopify developers? How did they work out? I'm looking for one and would appreciate a referral if you were happy with the work.

#san-francisco - February 18, 2025 at 06:06 PM

I’d love it though I’ll be away from the 9th through the 18th

#email-sms - February 03, 2025 at 06:27 AM

@Sandeep Bansal Wow, seriously? You rock! I'll DM you my email so you can get in touch there and I can send you the details.

#email-sms - February 03, 2025 at 06:22 AM

I'm looking for help with tech set-up for the Klaviyo domain of a start-up I advise (DMARC, DKIM, Google Postmaster). I tried to muddle through it, but it wasn't set up right. They're very budget-constrained (I work for equity). Anyone able to knock it out for a small flat fee?

#jobs-and-talent - February 01, 2025 at 06:16 AM

Looking for recos for a small social media agency or kickass freelancer that has deep experience both with Meta and with growing a YouTube channel. This is for a non-ecommerce client of mine (concierge nursing service), but no one does social better than e-commerce people IMO. It would be awesome if they have experience targeting both younger and older adults (especially over 65), since we are targeting nurses and clients depending on the channel. And incredible if they are in or near Phoenix, AZ, but not required. Budget is not set yet, but I'm hoping to find someone around $3000-3500/mo who can do it all; the company is still a pretty small startup.

#marketing-creatives-lp - July 07, 2024 at 06:58 AM

@Josh Hahn as I understood it, those writers and editors opt in to the program. But I'm not sure exactly how that goes down.

#ops-supply-chain - June 24, 2024 at 06:35 AM

@Shin Takeda Your comments about Webflow alarmed me so I brought it to the attention of one of my clients that this might be a concern. They investigated and got more rate info. I think you had a miscommunication with your friend. Their enterprise lite plan is $15K/year and goes up to 10MM monthly visits. Is your friend getting more visitors than that?

#email-sms - May 29, 2024 at 06:29 PM

@Tobi Chapman ah, got it. Yes, this makes sense. So there is still the questions of how many days. If we use opens (excluding Apple machine opens), I still feel like even 3 days is too long. We are sending campaigns about every 2 or 3 days. Thoughts?

#email-sms - May 29, 2024 at 04:47 PM

@Tobi Chapman this is a perfumes and colognes store (known brands sold in full size and decants—smaller sample and travel size atomizers).

Can you explain your last sentence? What opens are you suggesting we could exclude and which would count?

#email-sms - May 28, 2024 at 05:47 PM

They get a pretty low click rate though, so almost nothing would be attributed if we did that (even at average click rates of 4 or 5% that seems very limiting

#email-sms - May 28, 2024 at 05:27 PM

Email attribution question: Klaviyo's default attribution window is 5 days, which seems absolutely bonkers to me. What do you set yours to and why?

I was reviewing an email that my client's agency claimed was an awesome performer and saw that half the dollars attributed to it was from a customer who placed a very large order 3 days after opening (not clicking) the email it was attributed to (and it was a customer who bought several trials sizes of different varieties over a few months before buying this full-size bottle of one of them). There was even another email she received the day after this one, but didn't open. This kind of stuff could really throw off email results evaluation, especially for a small account. The agency wants to "compromise" at 3 days, but I think anything over 2 is too much. Thoughts?

#marketing-creatives-lp - May 24, 2024 at 09:50 PM

Has anyone done a media outreach program with Consumer Product Events (a dba of Brown + Dutch Public Relations, Inc.) where they include you in a product mailer and press release to about 25 writers/editors looking for products to cover (especially for gift guides)? Just wondering how productive it is in terms of getting coverage.

#marketing-creatives-lp - May 24, 2024 at 06:28 PM

@Madison Lee how do you get the 3D model made to use within a platform like this?

#marketing-creatives-lp - May 14, 2024 at 11:25 PM

@Rob Golterman This looks very promising. I'll check it out further. Thank you!

#marketing-creatives-lp - May 14, 2024 at 11:23 PM

@Wyatt Kern, Thanks, I don't want to use a page builder because it needs to works for hundreds of PDPs, but it sounds like you are also recommending an app? I wasn't clear on that last part where you said "it does both the small bubble cart button on the bottom in addition to un cart upsells"... can you clarify please?

#marketing-creatives-lp - May 10, 2024 at 05:23 AM

I know there are. But they don't all enable the kind of UI that I'm talking about. I'm trying to find a good way of handling multiple sizes and colors.

#marketing-creatives-lp - May 10, 2024 at 05:22 AM

No, it's not cross-selling. It's just having an ATC button always on the bottom of the screen so you don't have to scroll back up to find it after reading through a long PDP

#marketing-creatives-lp - May 10, 2024 at 05:18 AM

I'm not using it for cross-selling. Just to have an add-to-cart always on screen on a PDP. So I just want it to be small at the bottom when someone is scrolling and reading through the PDP. It doesn't need a product photo or stars because people know what product they are looking at.

#marketing-creatives-lp - May 10, 2024 at 05:15 AM

Maybe... I would want it to be more minimalistic before it's clicked on, but I like the UI of the dropdown selectors once it expands.

#marketing-creatives-lp - May 10, 2024 at 05:09 AM

I want to add a sticky add to cart (especially for mobile) on a client's site but having trouble finding good examples of how this can be done elegantly for a product with multiple sizes and colors. I don't like the ones that just pre-select the default color and only show the size selector and add-to-cart button (like on shopdoen.com, for example). I'm also not sure I like the Skims.com approach of having a "select a size" button that jumps you back to the part of the PDP that has the size and color selector buttons. Does anyone have a good example that lets you choose size first and then color all within the sticky add-to-cart environment?

#email-sms - April 30, 2024 at 05:06 AM

@Rishi Ghiraiya It's my understanding that sending some text-based emails (perhaps that look more personal from the company founder) can help to land in the inbox and get opens to reverse a negative trend. Might be worth looking into.

#marketing-paid - April 30, 2024 at 03:39 AM

It may be a disclaimer issue, or it could be something else google doesn't like about the way you present the product on the site. I assume you've looked at the details in their policies about "Personalized advertising: personal hardships"? That will tell you what they think constitutes something being "personalized".

#marketing-paid - April 30, 2024 at 03:27 AM

@Youssef Mroueh late to the conversation but it could even be the copy on the landing page or site that you are linking to. A few years ago google stopped serving our ads when I was with a weight management brand because we were missing a disclaimer on our site ("Results not typical...."). Of course, they didn't tell us that was the issue so it took personal contacts to get the info.

#jobs-and-talent - April 16, 2024 at 07:06 AM

I don't have a pay range yet. I imagine it will depend on experience.

#jobs-and-talent - April 16, 2024 at 05:44 AM

Looking to hire a part-time content marketer (not an agency--we want a remote "in-house" or contract employee) to help a DTC perfume seller create articles based on good SEO keywords and do outreach to gain backlinks. If the person is a good writer and doesn't have much keyword research/SEO or backlinking experience, that's okay as long as they are willing to learn that part. We would provide a course on how to do it and access to SEMRush.
The main requirements are
• Good writing skills (must be native US English speaker)
• An interest inwriting about fragrances
• A comfort level with direct outreach to publishers and blogs (ideally with some knowledge of outreach and follow-up tools).
• An interest in learning to do keyword and backlink research
This could grow into a full-time role in time, especially if the person has diverse digital marketing skills. Please DM with resume and relevant writing sample if interested.

#general-chat - April 16, 2024 at 05:16 AM

How do you handle transactions Shopify flags as potentially fraudulent, particularly for Facebook Shop? We got a "medium risk" of fraud on a large order through Facebook Shop (with no credit card CVV or phone number because Shop doesn't require them). Do we take the risk and send with signature confirmation?

Do we message the customer and ask for CVV and phone number? If we had a phone number, what would we ask the customer to get confidence that they aren't fraudulent? At what point or risk level do we just not take any chances and not fulfill the order?

Any other approaches we can take to protect ourselves without losing the sale in such a case?

#marketing-paid - April 11, 2024 at 02:47 AM

@Andrew Anabi do you make all those campaigns exact duplicates with the same settings and the same ad sets and ad creatives?

#jobs-and-talent - April 03, 2024 at 07:44 PM

I'm looking to meet some talented US-based junior marketers with digital marketing skills (especially social media and content creation, a general design eye, and perhaps some familiarity with Shopify) who are interested in remote fractional/hourly work and want to expand their marketing skill set. I am a fractional Head of Marketing for very early stage DTC e-commerce startups and occasionally come across a potential client who is flying solo and wants to just have me handle all the marketing work.

It doesn't make sense at my rate for me to do a lot of legwork and execution, so I thought it would be great to have a couple of people I can turn to when the need arises who can be like my right arm and I would set strategy and coach them to handle a lot of the execution.

I have a potential client that this could work for now who is in the sun-wear apparel space. The founder only has her products in local retail in Florida and is interested in building a direct-to-consumer Shopify business. Anyone interested or able to recommend someone I should check out?

#marketing-paid - April 02, 2024 at 10:23 PM

Both are still tiny stores though, so we can't go too upscale! And fragrance provider has a value proposition, so customers aren't affluent.

#marketing-paid - April 02, 2024 at 10:22 PM

Yes, a mix of "UGC-style" and more polished videos. One is a sun-wear apparel brand and the other is a fragrance supplier (multi-brand), so both have some degree of premium positioning.

#marketing-paid - April 02, 2024 at 10:19 PM

@Peter Quadrel maybe 5 base static designs (with graphic text variations) and 6 or 7 base videos with 2-3 hook variations each? I actually may need this for a couple of different clients so the balance may vary a bit between them, but this gives an idea.

#marketing-paid - April 02, 2024 at 10:00 PM

@Peter Quadrel and @Andrew Watson I came looking for this same information, but also wondering if you have any freelancers or small team to recommend for getting a variety of ad creatives made affordably for testing a variety of ads for a new brand launch on Meta... some static, some video with some of these different themes (not UGC since I can get that elsewhere).

#marketing-creatives-lp - February 27, 2024 at 06:44 AM

@Caroline Pougnier Thanks!