Amanda Gordon

#jobs-and-talent - June 13, 2025 at 11:14 PM

Hey guys, sharing an open Performance Creative Strategist role at Goodo Studios in Seattle, 3-month contract with option to go permanent. Great studio producing DTC content for 7-8 figure brands on the water in Seattle. ✨ Feel free to mention my name & Limited Supply. Job add will be live until Friday June 20.

#self-promotion - November 19, 2024 at 05:48 AM

👋 Hey guys, I write The Case for Brand, a newsletter that condenses 15 hours of research into a 5 minute case study on brand strategy.

This week I wrote about JUDY. They're helmed by a Kardashian PR exec who's making DTC disaster kits. Interesting brand that I had fun looking into. Full deets here 🔗 https://shorturl.at/lcgly

#self-promotion - June 28, 2024 at 09:31 PM

I know lots of great creatives! What are you after?

#self-promotion - June 28, 2024 at 05:34 PM

Why Founder Led Brands Outperform the Rest

👋 Hiya, I write The Case for Brand, a weekly newsletter that condenses 15 hours of research into a 5 minute case study on brand strategy. This week I wrote about why founder led brands outperform other brands (and what we can learn from it).

Enjoy!

🔗 https://shorturl.at/dMoHl

Amanda

#the-welcome-mat - June 21, 2024 at 03:58 PM

Howdy ! I'm Amanda, brand strategist and marketer based in Seattle.

What I do:
• Fractional CMO
• Founder @ The Case for Brand, a free weekly newsletter that condenses 15 hours of research into 5 minute case studies on brands and brand strategy.
Why I'm here: To help, learn, grow
What I can help with:
• Brand strategy
• Setting / vetting OKRs
• Building calm and sustainable growth rhythms for first marketers and founders
What I'm looking for from this group:
• Hot takes from in-the-know marketers on digital platforms and tactics
• Community with scrappy marketers who know how to make great work that converts
• Peers who've scaled newsletters from 1,000 - 10,000
Excited to be here! ✌️

#self-promotion - June 21, 2024 at 03:48 PM

How Starface built a pimple patch brand for Gen Z
👋 Hey guys, I write The Case for Brand, a weekly newsletter that condenses 15 hours of research into a 5 minute case study on brand strategy.

Today I wrote about Starface ⭐. I'm very intrigued by what Julie Schott is building (founder of Julie and Blip) and love to see a brand that truly gets their audience, smart collabs, and strong brand expression. Dig into how Starface set their strategy for a $90M / year pimple patch business, here.

#paid-media - July 24, 2023 at 08:05 PM

Oh that's amazing @Dan Gray, I'd love that!

#paid-media - July 21, 2023 at 11:18 PM

Totally - that is the reason we haven't done it in the past. Worked at an agency that produced their own and it just became a behemoth!

#paid-media - July 21, 2023 at 11:16 PM

Gotcha - that makes sense. Did you ever consider launching a podcast? I think that's a bit 'boil the ocean' for what I need (awareness) but interested in your take.

#paid-media - July 21, 2023 at 11:14 PM

Nice! Thanks Joel, that makes sense. Did you use an agency or go through Spotify podcast advertising?

#paid-media - July 21, 2023 at 11:11 PM

Anyone seen success with podcast or radio ads?
Howdy! Has anyone here had experience using podcast advertising or radio advertising to boost growth? Interested in hearing from folks who've advertised or used a content marketing strategy (i.e. gotten other folks onto your podcast, etc).