#paid-media
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Anyone seen success with podcast or radio ads?
Howdy! Has anyone here had experience using podcast advertising or radio advertising to boost growth? Interested in hearing from folks who've advertised or used a content marketing strategy (i.e. gotten other folks onto your podcast, etc).
We podcast advertise. Don't see it in direct attributability, but our blended CAC is where we need and we think it works based on post-puechase surveys
Glad to chat if you want. Not sure what more I have to add!
Nice! Thanks Joel, that makes sense. Did you use an agency or go through Spotify podcast advertising?
We hit the podcasters up directly TBH. We were looking for a very specific niche
Gotcha - that makes sense. Did you ever consider launching a podcast? I think that's a bit 'boil the ocean' for what I need (awareness) but interested in your take.
Tried that at a previous company. Didn't work just because we weren't able to put enough focus on it to make it good.
The best luck we've had with pods FWIW is having the podcaster directly use our product and then just do authentic reads about the experience on the show
Totally - that is the reason we haven't done it in the past. Worked at an agency that produced their own and it just became a behemoth!