Brennan Tobin

#tiktok - April 18, 2025 at 02:54 PM

You can see top performing vids in Kalodata - not sure what the data delay looks like. @Aaron Helisek

#paid-media - February 25, 2025 at 06:11 PM

Spend just stopped randomly on Meta. Not seeing why, but wondering if it's because credit line is showing as low (even though there is no limit on the account). Has anyone experienced this before?

#paid-media - January 23, 2025 at 07:48 PM

I'm not seeing any spend issues on my side

#paid-media - January 23, 2025 at 07:44 PM

indefinitely lol. Jk (sorta). Each business is different. I know brands that spend $80k/mo that struggle to get cost cap campaigns to spend.

#paid-media - January 23, 2025 at 07:43 PM

Are you using cost caps? Additionally, have invoices been paid?

#tiktok - January 07, 2025 at 02:29 PM

Hoping TikTok resolved this one by now, because you're definitely doing this correctly. One kinda hacky way to check creator performance is to go to "manage creators" search the creator name and you can see the performance of that creator there.

The thing that sucks with this approach though is that you can't get a performance breakdown by video like you would in creator analytics... or even see performance over a timeframe... not sure why TikTok is always so glitchy with analytics.

#tiktok - December 31, 2024 at 08:54 PM

Decided to put together my predictions for social commerce (mostly TikTok) for 2025. Would love your takes. Sharing it here if anyone's interested in seeing.

#self-promotion - December 31, 2024 at 08:53 PM

Decided to share my 20 biggest predictions for social commerce here. Would love this groups take!

#self-promotion - December 06, 2024 at 05:22 PM

no, high-intent keywords

#self-promotion - December 06, 2024 at 04:22 PM

Thank you Melanie! Surprisingly, nonbranded campaigns on Google Ads really helped scale the brand up.

#self-promotion - December 06, 2024 at 03:34 PM

Big win:

First Black Friday EVER for this brand. Was a bit worried how it would go given the product is seasonal (mostly used in the summer), but it CRUSHED.

#wins-and-humblebrags - December 05, 2024 at 10:40 PM

@Jared Mortensen 1st month was mostly ads for this particular brand actually. We didn't do any lives until month 3 and they generate like 1k every time we go live for about an hour.

#self-promotion - December 04, 2024 at 03:10 PM

Can DM you what we're doing Kapil!

#wins-and-humblebrags - December 03, 2024 at 08:30 PM

Small Win:

We launched a TikTok Shop 4ish months ago and we just hit $87k in revenue!

#self-promotion - December 03, 2024 at 08:16 PM

Small Win:

We launched a TikTok Shop 4ish months ago and we just hit $87k in revenue!

#general-chat - November 11, 2024 at 02:50 AM

Happy to chat @Ronja, I've been doing product seeding on TikTok Shop for Friday Pickleball

#wins-and-humblebrags - July 29, 2024 at 04:46 PM

Thank you, Shin. I partnered with a few founders from a company I used to work with to launch it, so it feels great to be doing it for and with my friends 🙂

#wins-and-humblebrags - July 29, 2024 at 02:46 PM

Thank you both 🙂

#wins-and-humblebrags - July 29, 2024 at 01:19 AM

Just crossed $20k our first full month on TikTok Shop!

#the-welcome-mat - July 29, 2024 at 12:51 AM

my good friend Nate Uniman just started working at Faire. Seems like an awesome place to be! Welcome, Minh!

#paid-media - July 28, 2024 at 01:35 AM

We postponed testing them this past week due to budget constraints and getting our BAU campaigns back on track. Also probably going to get Shrumee based on a youtube video of yours (funny enough you commented!).

#jobs-and-talent - July 24, 2024 at 02:36 PM

I haven't personally worked with them, but @Nick Shackelford is one of the best and is a partner at Lucyd Media.

#paid-media - July 23, 2024 at 04:56 PM

We've only been running Shop ads tbh. Still seems not great so far this week, but Meta has been fine for us

#wins-and-humblebrags - July 23, 2024 at 12:22 AM

Huge congrats, @Alan Scanlan!!!! 🥂

#paid-media - July 22, 2024 at 02:07 PM

We've been crushing it on TikTok Shop, but since prime day our ads have been less effective. Wondering if others are still feeling this hangover as well?

#wins-and-humblebrags - July 19, 2024 at 03:17 PM

Huge congrats, @Stewart! 🎉🎊 That million dollar month is coming 😤

#the-welcome-mat - July 19, 2024 at 02:50 PM

thanks @Noah Finn 🙂

#paid-media - July 18, 2024 at 09:07 PM

Appreciate the tag @Tobi Chapman.

TBH @Avneet Singh I'd be scaling based on how comfortable you are with your current CAC, LTV, and cashflow position - I wouldn't think more spend will yield you more consistent results. Obviously you can back into where your baseline budget should be based on Meta's learning phase guidance (however much you need to spend to get 50 conversions in 7 days).

If you're seeing a CAC that's near where you want to be, I would put a focus on testing creatives and enhancing your funnel to try and get closer to your goal CAC consistently. I don't think increasing spend is a reliable lever for stability (feels like a gamble lol), I think it's user experience. That way, even with Meta fluctuations you know you're in a good spot.

#the-welcome-mat - July 18, 2024 at 06:30 PM

Thanks, @Suhrit Mamidi!

#the-welcome-mat - July 18, 2024 at 04:13 PM

Hey everyone, I'm Brennan. I thought agencies 🦆ing sucked, so I founded OddDuck.

Background: I've been in the e-commerce space for almost 6 years now, but it feels like 10. I worked at Jet (acquired by Walmart), Verb Energy, and BCG Digital Ventures (clients included Olaplex, Staples, Harley Davidson and CVS) before starting my own fractional growth agency.

Currently: Providing DTC brands with expert-led fractional growth teams.

Location: Chicago, Illinois. Let's grab a coffee if you're in the area!

#paid-media - July 18, 2024 at 04:29 AM

@Ollie Aplin If you're on Shopify, your best bet is to use a tool called Shoplift. This way you're only running the A/B test on your LP and you're not changing anything pre-click as everyone already called out.

Happy to intro you to their team - not sponsored by them or anything, they just have the best solution for this on the Shopify ecosystem.

#paid-media - July 15, 2024 at 08:31 PM

Hey Joanna! I worked with Staples, Harley Davidson, and Olaplex during my time as a growth marketing consultant at BCG. I've worked with Josie Maran for my own agency. Would love to connect and help out on the media buying side 🙂