Anton Karlsson

#cx-retention - March 10, 2025 at 08:10 AM

How would you calculate CLV and repeat customer rate for a company that has grown substantially during the last 6 months? It usually takes our customers 3-6 months to make their second purchase.

#paid-media - November 18, 2024 at 01:51 PM

What's your view on Advantage+ Shopping Campaigns vs Manual campaigns in Meta?

We're currently using both in the same account. We have on ASC+ campaign that we use for more generic ads and some products specific ads,. Then we have a few manual campaigns where each campaign only features one product offer with 2-3 ad sets targeting lookalikes and retargeting.

Our reasoning behind this set up is that we know these audiences have performed well historically, and we want to have separate campaigns for those specific products in order to be able to control the ad spend for those products.

What's your take on this set up? Would you do something differently?

#general-chat - July 08, 2024 at 03:36 PM

If you're a DTC brand with consumable products, how aggressive should the customer acquisition strategy be? Would you recommend aiming to earn money on first purchase, break even, or take a loss?

#general-chat - May 13, 2024 at 12:45 PM

Brand

#general-chat - May 13, 2024 at 11:29 AM

Hi guys! Not sure if this is the right channel but I'm seeking advice on partnerships. I'm stuck in a partnership where I don't feel like my two other partners contribute enough or have the same ambition as I do. Does anyone has experience and advice on how to deal with such situations? Thanks.

#everything-marketing - May 12, 2024 at 09:01 AM

How do you track and analyze your paid marketing efforts when each platform uses different attributions and conversion models? For example, conversion data on Facebook Ads is always higher vs Google Analytics. How do you make an accurate analysis given these challenges?