Wiehan Britz

#email-sms - January 03, 2025 at 08:08 AM

But yeah, they are not yet at Klaviyo's level, that's true coz Klaviyo handles a lot of edge cases well 🙂

#email-sms - January 03, 2025 at 07:43 AM

@Sandeep Bansal Yotpo has been pushing a lot of features and 3rd party integration support throughout 2024. Honestly, if you do a Klaviyo-to-Yotpo feature/function mapping and you determine that Yotpo can fulfil everything from a feature point of view, one should definitely consider it, especially if the cost-saving makes sense from a risk point of view. If migration to a new ESP is too risky for ya and you don't want to have any IP warmup downtime, then yeah, stay put. But MANY brands move over and they are pretty happy. That goes for both Yotpo and Omnisend. But yeah, Klaviyo is still the most powerful from a feature/edge case point of view.

#everything-marketing - December 27, 2024 at 09:40 PM

Thanks for the tag @Anubhav Narula, much appreciated.

I believe @Safia M. has it correct here.

#email-sms - December 27, 2024 at 09:40 PM

I hear you my friend 😉

#email-sms - December 27, 2024 at 02:34 PM

lol <@U07JBDJH8KW>

You'd rather vote for Mailchimp than go with Omnisend?

#email-sms - December 26, 2024 at 08:49 AM

Then there's Omnisend with another favorable pricing model.

#email-sms - December 26, 2024 at 08:49 AM

Yotpo is gaining massive traction and I've seen their 2025 product roadmap.

It's a pay per send pricing model. If you don't send anything for the month, you don't pay.

#email-sms - December 10, 2024 at 01:07 PM

Klaviyo and Yotpo for the most part.

All depends on your need + budget.

Klaviyo = super powerful and robust, but can be a more expensive to send SMS/email.

Yotpo = full of features, albeit not as robust as Klaviyo (yet), but more affordable and a really good pricing model. You only pay for what you send.

#email-sms - December 09, 2024 at 02:52 PM

Yes, it can be a bit tedious, for sure. Pros and cons to many things in the space, haha.

#email-sms - December 09, 2024 at 01:50 PM

@Sandeep Bansal as far as I know, the Klaviyo team can mark them as transactional on their end, hence why they become very strict with the ratio of transactional to marketing content within these emails, otherwise, they wouldn't care much.

#email-sms - December 06, 2024 at 07:35 AM

An alternative way to measure email/SMS is on a cohort level.

i.e. We have 1,500 1st time buyers, what % of those received emails/SMS and we've managed to convert 55% of them into repeat buyers.

So you purely set targets and measure based on performance results on a cohort level.

That doesn't always please the C-suite unfortunately as they want to see revenue increases instead.

#email-sms - December 06, 2024 at 07:34 AM

We've used Northbeam + Triple Whale + Peel Insights on some accounts, but email/SMS attribution will always be a lob sided exercise as you either over-report or under-attribute within these platforms.

Unfortunately, email/SMS sits in the middle of all these acquisition channels, so it's extremely tricky to measure.

#email-sms - December 05, 2024 at 09:46 PM

DHL or UPS tracking pages, yuck experience IMO, haha.

There's merit to not wanting to spend that additional $$$.

If you can spend more $$$ on 3rd party apps, go for it I'd say.

If you are tight on $$$, just go Klaviyo or Shopify as it will do a good enough job for sure.

#email-sms - December 05, 2024 at 09:28 PM

Also, nothing beats a neat customized tracking order page with widgets. One that supports your other apps e.g. Rebuy, Recharge, etc.

#email-sms - December 05, 2024 at 09:26 PM

Don't listen to <@U07JBDJH8KW> 😆

You get 3rd party tracker apps that allows you to track a parcel as it moves by the courier in real-time, from the pickup point to your front door. Now, in some countries, we need to be home to sign for our delivery and we are not always at home right at that moment, BUT, with a real-time tracking ability, it puts the consumer in great 'control' here. They even expose the courier's details if you want to connect with them directly to make different arrangements, etc.

so yeah, there's a reason why 3rd party apps cost money

#email-sms - December 05, 2024 at 04:48 PM

Tracking order page swipe-file
https://www.wonderment.com/swipe-file/tracking-pages

#email-sms - December 05, 2024 at 04:46 PM

You've got a few options here.

1. Shopify native (not my fav option)
2. Klaviyo without a 3rd party application (a better option)
3. 3rd party application integrated into Klaviyo (Wonderment, Aftership, etc) --> my preferred choice, especially if you link it to a custom-built tracking page with cool widgets

#email-sms - November 30, 2024 at 08:04 PM

@Andres Alla how has sales been for you this year? I hear tons of DTC Founders raving about their results. Our clients have also done pretty well.

#email-sms - November 29, 2024 at 07:01 PM

@Andres Alla it all depends on your business, offers, etc.

If you exclude 14-day customers, you might lose potential sales, especially if they've been eyeing a complimentary purchase to their recent purchase, especially at a discount price.

We tend to exclude anyone that has given our clients' brand a negative signal.

• Recent negative reviews
• Recent returns/refunds (with caution)
• Low engagers so we don't flag email deliverability issues, etc.
If we run VIP campaigns, then of course we exclude non-VIP audiences from receiving the email.

DTC teams are over-thinking exclusion segments.

#general-chat - November 15, 2024 at 09:17 AM

Such a good convo and thanks for the tag @Anubhav Narula,much appreciated as always.

@Kellemen we have had varying success with free gift on first-purchase. Some consumers don't care for free gifts and attach more to other incentives.

Like others have said here, we always try and tie it to a benefit for the DTC Founder to mitigate any financial risk from it. I've seen a ton of tactics over the years being used by different eCom brands:

• Spend thresholds for free gifts to boost AOV
• Gift card rewards for first-purchase to encourage returns
• Exclusive product bundles with free gifts to drive value
• Tiered incentives tied to higher spend levels
• Discount codes for future purchases instead of free gifts
• Digital freebies like eBooks or guides for low-cost rewards
• Free expedited shipping on orders over a set threshold
• Let customers pick their free gift to increase engagement
• Limited-edition gifts to create scarcity and excitement
• Free trial memberships to boost loyalty and retention
• Mystery gifts to spark curiosity and drive conversions
• Double loyalty points when joining our loyalty program
• Charitable donations as an alternative incentive
• Social sharing rewards to amplify brand visibility
• Product samples as gifts to encourage upsells
Split-testing is usually the way to determine the impact of a free gift with first purchase, but it requires some robust setup to truly determine its impact. e.g. using Rebuy

#general-chat - November 06, 2024 at 06:41 PM

Not gif purchasers, but we've used Repeat for one or two brands in the past.

#cx-retention - July 30, 2024 at 05:46 PM

Always. Curious; what's your tech stack like and what are some of your fav tools installed? @Sean Reyes

#email-sms - July 30, 2024 at 04:54 PM

What's your stance and next move @Doug Darroch?

#email-sms - July 30, 2024 at 04:54 PM

Always. Some people are very happy with Sendlane

#email-sms - July 30, 2024 at 02:52 PM

I don't believe they'll inflate the price once they lock you in, their BIG magnet pull is pricing + customer support, so burning that bridge will backfire on the one thing they are using to attract new business.

#email-sms - July 30, 2024 at 02:51 PM

They work on a 'pay for what you send' model, which is attractive for many folks.

Definitely more affordable for brands if you do the calculation per email/SMS send.

Their recent partner promo they've made available for us is very lucrative for brands if they sign up for an annual plan.

"Up to 10% Beat on Competitor SMS Rates and 3 months free on Email when you migrate both SMS AND Email to Yotpo"

They also handle the migration from Klaviyo to Yotpo.

BUT, Yotpo is still not where it needs to be with their integration support. So, if a brand has integrations that's not yet supported, we usually tell them to hold fire.

Also, the first line of attack is always to optimize cost in Klaviyo first before making a full switch as Klaviyo is still the most robust from a Shopify integration point of view.

#cx-retention - July 30, 2024 at 09:12 AM

and of course it will depend on your product category as well

#cx-retention - July 30, 2024 at 09:11 AM

Thanks for the tag @Anubhav Narula

@Sean Reyes Few things top of mind that we've seen work in the past:

1. Value-based incentives
   e.g. limited-time value bundles (free gift with X purchase)

2. Influencer campaign
   Try and control the desirability of the product by attaching it to an influencer in the community

3. Loyalty incentives
   "Buy now and earn double the reward points"

It's tricky since you want to tap into the marketing psychology aspect here.. what is the one thing that will make them act now and not later.

#email-sms - July 30, 2024 at 06:12 AM

Fan of it!

We are in the process of migrating over a client from Klaviyo to Yotpo

#email-sms - July 25, 2024 at 10:53 PM

I see you have installed an instance of Rebuy. Nice! Liking the software? BIG fan of their capabilities.

#email-sms - July 25, 2024 at 10:51 PM

Yeah, same comment as @Nikita Vakhrushev

We keep it in Shopify if it's a large store with many transactions. Why? Because then you don't kill your Klaviyo bill/cap with email sends.

Cart/browse abandonment we still do in Klaviyo, especially if we attach it to Little Data/Elevar to boost revenue from those flows by 40% quite easily. So never want to miss that opportunity!

#everything-marketing - July 11, 2024 at 11:43 AM

BTW; LOVE the assemble video on your homepage, it's slick!

#everything-marketing - July 11, 2024 at 11:42 AM

Thanks for the tag @Anubhav Narula really appreciated.

@Alan Scanlan without going too deep into segmentation, sending cadence, etc, the below is a super key thing you bring forward.

not adding enough value to our customers
This is the very first thing I challenge our clients with. How do you know what they would value?

Too many DTC brands go straight into educational content without first validating if it's a message that will resonate with their customers. I for instance don't care much about behind-the-scene info when looking to buy X, so I'll ignore that email anyways... the next guy might appreciate it more. So even varying your content angles can fall flat, and I've seen it happen maaaaany times, especially since it's hard to measure it's impact as it's usually not directly tied to an immediate sale. Does it reduce your unsubscribe rate? Sometimes, sometimes it doesn't do anything, especially if people unsubscribe due to volume of sends, and not necessarily the content of it.

Unsubscribe is also tied to "I'm not in the market to buy any longer", so it's not always the email content or messaging. It's especially true for higher ticket items.

#jobs-and-talent - July 09, 2024 at 10:08 PM

@Ethan Lahav

Sounds pretty exciting, congrats on the expansion.

Let me know if you need help on the email/SMS/retention marketing side as I'll be happy to support in that area, especially since we've been doing Klaviyo for so long already.

#email-sms - July 08, 2024 at 08:37 PM

Aaawww such a fan of @Tabish Bhimani --> the most genuine guy out there xx

@alex garcia haha covered segmentation a few times via LI

https://www.linkedin.com/posts/wiehan-britz_the-1-rule-of-email-segmentation-scroll-a[…]649929900032-ClXG?utm_source=share&utm_medium=member_desktop

https://www.linkedin.com/posts/wiehan-britz_ecommerce-email-marketing-segmentation-my[…]435189198849-0aHH?utm_source=share&utm_medium=member_desktop

#email-sms - July 08, 2024 at 09:32 AM

Yeah Klaviyo's default open + click over a 5-day attribution window is rather aggressive for most brands, so you'll always see juicier revenue attribution in tools such as Klaviyo and Attentive.

Nothing inherently wrong with either platform.

#email-sms - July 08, 2024 at 09:30 AM

@Winson Li yeah, both Jordan West and the guys over at Obvi migrated from Klaviyo to Sendlane... but then again, you want a wider net of opinions since they love Sendlane and others are on the fence about it. I personally don' see the appeal of moving over.

https://www.linkedin.com/in/jordan-west-marketer/
https://www.linkedin.com/in/ronak06/

#email-sms - July 03, 2024 at 07:10 PM

Depends on your goals.. is this just for general campaign sends?

#jobs-and-talent - June 21, 2024 at 07:52 PM

Neat Loom video

#cx-retention - June 20, 2024 at 07:48 AM

@Wyatt Kern You'd have to run holdout tests, and even then you'll have polluted data.

#cx-retention - June 20, 2024 at 06:25 AM

Thanks for the tag @Anubhav Narula always appreciate you 😉

@Jack Sun happy to help here. We've done it for 100+ brands over the last 6+ yrs, so we've been around the block.

www.magnetmonster.co.uk

#email-sms - June 15, 2024 at 10:55 PM

Got it @Jairet Crum

Maybe also consider Yotpo as it's much cheaper compared to Klaviyo due to the fact that you only pay for what you send.

I'm on the email advisory board as well, and their upcoming feature launches is quite exciting.

I've covered their cost briefly and also linked out to a cost calculator.
https://www.linkedin.com/posts/wiehan-britz_dtc-brands-fed-up-with-overspending-on-em[…]638263808000-t-rp

Happy to support if you want to delve deeper into it.

#email-sms - June 15, 2024 at 09:38 PM

@David

Three options;

1. Suppress the unengaged profiles
2. Optimize your sends e.g. send fewer SMS or more strategic so it doesn't ring up your bill
3. Move over to Yotpo and only pay for what you send, rather than active profiles - make a calculation here (happy to support you here, just give me a shout)

#email-sms - June 15, 2024 at 09:34 PM

It depends on your needs. What about Active Campaign makes you think it's perfect for your business?

#tech-talk - June 15, 2024 at 03:21 AM

Yes sir.. they are doubling down on their email and SMS platform and I've seen their feature roadmap. Cheaper than Klaviyo.

https://www.yotpo.com/email-roi-calculator/

#tech-talk - June 15, 2024 at 03:18 AM

You could go Yotpo for email, SMS and reviews

#tech-talk - June 15, 2024 at 03:15 AM

Yotpo is getting there real quick. On their email advisory board and I am privy to their feature roadmap. @Nathaniel Lugg

Cheaper than Klaviyo, good customer support and stable platform.

#tech-talk - June 15, 2024 at 03:14 AM

Some don't mind it, others hate it, especially the team over at Wilde who have created an alternative to it. They hate it as people see it as a black box .. even Black Crow AI is less of a black box with their predictive analytics/ machine learning model

#jobs-and-talent - June 11, 2024 at 02:43 PM

Thanks for the tag @Anubhav Narula
haha I've been chatting with Josh in the DMs over the last few days and we are helping him build up an email marketing team.

#email-sms - June 09, 2024 at 02:39 PM

😀 Always.. replied to your email and they should pick it up from there.

Have a good Sunday:-)