Andrew Watson

#everything-marketing - April 23, 2025 at 10:41 PM

Yes pls! Andrew@igloomedia.co|Andrew@igloomedia.co

#everything-marketing - April 22, 2025 at 06:20 PM

Hi folks, any recommendations for best survey apps? Ideally to see what reasoning is for customers showcasing intent but high abandoned cart rates. Any rec’s would be great!

#general-chat - April 17, 2025 at 12:14 AM

Hi everyone! Looking to connect with mobile app founders, ideally those that have advertised across multiple channels, just to ask some questions. Gaming space preferred but not huge deal! Thx 🚀

#jobs-and-talent - March 31, 2025 at 12:03 AM

Yes pls! Intro to andrew@igloomedia.co|andrew@igloomedia.co

#jobs-and-talent - March 18, 2025 at 09:16 PM

Looking for cost effective SEO agency! Any recommendations would be great, ideally direct personal experience. Thanks!

#paid-media - March 12, 2025 at 04:01 PM

Hi team, same as above! Any workarounds, creative ways to get a hold of support to re-enable a disabled account.

Also does anyone have issues with 2FA not working for a couple days at a time? Any ways to make this unblock would be great (except usual workarounds). Thx!!

#jobs-and-talent - February 13, 2025 at 01:55 PM

🔔 Hiring Marketing Director
Company: Igloo Media
Location: Boston (ideally 3 days on location)

DM me for more details, 5+ years experience with media buyers, designers and e-commerce brands 😎 Ideally 25-30, and experience also in sport 💪

#jobs-and-talent - February 10, 2025 at 11:04 PM

Looks like a cool intro regardless

#jobs-and-talent - February 10, 2025 at 03:34 PM

Hi there.

Looking for creative strategist for Igloo Media (freelance), to come on board part time. Specialist with experience, ideally also as media buyer. Top tier knowledge of strategy softwares and platforms (Motion etc).

Pls DM me if interested with resume, and strategy experience with ecomm brands.

#jobs-and-talent - February 10, 2025 at 03:18 PM

Looking for a creative strategist (freelance).

Highly skilled in creative analysis, brig building and directing designers. Ideally external non-US.

Any recommendations please DM!

#jobs-and-talent - February 10, 2025 at 02:54 PM

Hi folks,

I’m looking for a Marketing Director (Boston-based preferred)!

Looking for a creative leader with strong marketing expertise to guide our creative & paid media teams, set strategy, and manage marketing initiatives (ambassador, social etc).

• 5+ years experience (CPG preferred, sports a plus)
• Full-time role
• Strong creative & performance marketing background
• Hybrid (3 days in-office)
DM me if know anybody in the area thx!

#jobs-and-talent - January 31, 2025 at 10:09 PM

Looking for a great / solid AI creative designer? High quality for paid social imagery. Thank you!

#jobs-and-talent - January 29, 2025 at 09:27 PM

Looking for independent CRO expert - high quality and good value, ideally not an agency. Experience with QA would also help a lot. Any recommendations pls DM thanks.

#everything-marketing - January 29, 2025 at 01:19 AM

Calling all developers:

Is there a super simple QA checker software for checking landing pages against developed pages? 🙏

#amazon - January 29, 2025 at 01:03 AM

BWP is great. We work with a few brands that have seen a real organic influx of BWP sales, and still majority of those are new customer. Some but v few existing customers switch from DTC to BWP orders.

Think for those that have stronger Amazon presence and lots of reviews it’s a no brainer 👍

#logistics-operations - January 22, 2025 at 11:32 AM

Hi everyone looking for a all in one solution to tackle the following:

Here’s the wish list of things we are aiming to consolidate:
• Cashflow
• Inventory Management
• Sales consolidation
• Marketing attribution by product
• Forecasting
• Product profitability
If it’s even possible in one place. DM me any great softwares that can help thx

#paid-media - December 18, 2024 at 12:31 AM

Great thanks!!

#paid-media - December 17, 2024 at 10:00 PM

Hey folks! Any MMM software suggestions outside of Recast/Northbeam/TripleW that have been great with lift testing? Haus is a good candidate but curious if anyone’s had solid experience with any decent value solutions

#paid-media - December 03, 2024 at 01:20 PM

Hey Viktor, happy to help! I’ve worked with NEEL gel, JUNG+ and also own Igloo (marketing agency). Happy to connect and help if you’d like?

#general-chat - November 08, 2024 at 08:00 AM

Yeh both also great! I’d recommend Adnova for strategy, and Magic brief for exploring competitor libraries 👍

#general-chat - November 07, 2024 at 11:17 PM

Hey @Nik Sharma we use Motion! It’s a great tool. Was just curious if you think Motion (similar with TWhale for attribution), was in the right place at the right time with creative strategy. They’ll definitely been labelled as the “go to” in the space, and the flagship software.

However, there’s competitors (Adnova etc.) who are 1/4 the cost and have a great platform with unique features. Do you think Motion still has a strong comp advantage? Be cool to see what you think! 💪

#general-chat - July 29, 2024 at 09:35 PM

Thanks guys!

@Honey Syed Just be great to know a few things! I'll DM

#self-promotion - July 29, 2024 at 06:08 PM

Thanks you!

#self-promotion - July 29, 2024 at 05:47 PM

Hey folks, we just launched "Dollar Commerce" it's my first weekly newsletter. Going to cover few things ecomm, and some other passion projects. Exits, athletes, clinical studies, founder features etc etc! And also feature podcasts maybe in the back half of the year, nothing paid for now 🙂

Subscribe and let me know if it sucks (preferably sooner than later lol), first article went live today (wooo!).

https://dollarcommerce.substack.com

#general-chat - July 29, 2024 at 05:25 PM

Hey folks, anyone know any successful writers on Substack? Ideally business sector (ideally few thousand followers+), looking to learn more about the platform, as we just launched our first newsletter. Any recs on folks doing well pls DM me 🙂

#amazon - June 19, 2024 at 11:21 AM

@Joseph Pinney we're running PPC for a brand that's going to start this soon and confirming this also. We can set up button clicks as custom conversion "result", but in Meta directly not sure it picks up the sale on Amazon's side. Let me know what you find out

#paid-media - June 11, 2024 at 05:05 PM

A lot of folks in agency community have seen a lot of weird data since about May 26-29th. Some macro, also with lower consumer sentiment index likely a bit

#paid-media - June 03, 2024 at 02:10 PM

@Alex Knight

#jobs-and-talent - May 22, 2024 at 10:27 PM

Hey guys!

Hiring for an expert/team in Contentful front end - for development. Preferably senior level expertise looking for a full site migration for a large brand based in US. Asking for a friend 🙌 🙌

#jobs-and-talent - May 09, 2024 at 12:15 PM

Expanding our Dev team! 🎉

Looking for talented folks with extensive experience on Webflow front mostly. If anyone's worked with talented freelancers or team's please send me a DM! Thank you! 😎

#paid-media - May 01, 2024 at 09:49 PM

Would 100% reach out to https://www.linkedin.com/in/aniruddha-mishra

He’s trained a lot of folks I know at that level and end to end course I think is great value given his expertise (maybe 500-750$?).

#paid-media - April 24, 2024 at 08:07 PM

We actually ran some large scale tests on this recently! Learn more showed better results for duplicate ads, at high spend, across about a sample of 4 accounts. Think does vary across brands however

#paid-media - April 22, 2024 at 09:57 PM

Hey @Meha Agrawal sill looking? Happy to share few folks who we know in freelance community! Had some great experiences with

#jobs-and-talent - April 22, 2024 at 09:56 PM

@Shreya S

#paid-media - March 26, 2024 at 03:54 PM

Probably 2.5-4k to be honest just depending on how you source the video assets - whether leveraging a platform like JoinBrands or setting up independent partnerships w creators.

Think static concepts with good designers will be couple hundred bucks each, assuming briefs and guidelines on design are provided.

#jobs-and-talent - March 23, 2024 at 12:45 AM

@Jake Singer hey Jake! Always keen to meet new folks with good design skills. Mind DMing me their details?? 🙌 🙌

#jobs-and-talent - March 21, 2024 at 07:17 PM

mark@mhtechnologies.us|mark@mhtechnologies.us

Marks team has a designer they’re great. Cost effective and Hafsa is a great UI designer (ex Nestle) Turnaround on a page is a few days 🤙

#general-chat - March 21, 2024 at 06:04 PM

Cashback rates all the way 🙌 😂

#paid-media - March 21, 2024 at 02:57 PM

@Zachary Cannon def agree! Also getting to target CPA if the budgets low, and a lot of ads running, spreads budget then and can take time to get events if AOV is high. Optimizing for clicks in terms of determining which ads are "going to" snowball has been a decent gauge for performers.

#paid-media - March 21, 2024 at 02:56 PM

Sent you a DM @Jena, Plant Mother Founder 🙂

#paid-media - March 21, 2024 at 09:27 AM

I also think TW not always accurate either - we've run a lot of tests cross referencing sales and timings of sales to Meta, had it aligned fairly accurately, and TW was very behind. Ultimately best way to gauge is time of sale, and value being attributed, cross reference it with Shopify data, and then you can see who's platforms a little off / behind.

#everything-marketing - March 20, 2024 at 10:59 PM

If I see any awesome ones at low SKU volumes will def share, remember going through this ourselves before haha

#everything-marketing - March 20, 2024 at 10:58 PM

https://stojo.co/collections/food-storage

They go for the us vs them banner style, and some info.

#paid-media - March 20, 2024 at 10:49 PM

Also one thing to make sure, common mistake on ASC is NOT having existing customer caps. Lot of audits we do, and open up ASC, showcases 50%+ of the revenue is retargeting from existing users, not New Users. And we still see manual campaigns be v effective for some brands. Having 2 ASC campaigns to test in one, scale in th other, not a bad thing either @Natalie Bowman

#everything-marketing - March 20, 2024 at 10:44 PM

Definitely challenging when using Shopify themes to code around the collections sometimes. But a pretty standard developer should be able to implement a "section" at the top of the collection you want to design using html/css - so definitely worth getting a UI/UX designer to do 1 collection page design, that goes above/below your products, then the dev can also duplicate that same process for other collections in the future, and just swap out text or images!

I love this view from a brand we came across: https://foreverjung.co/collections/all-products

But custom builds allow more freedom.

#jobs-and-talent - March 20, 2024 at 08:48 PM

Fire me an email @Spotless UGC ! Andrew@igloomedia.co|Andrew@igloomedia.co would be keen to learn more

#paid-media - March 20, 2024 at 08:39 PM

Definitely trickier. One thing we’ve found be a combatant is actually shifting from ASC back to TOF broad manual campaigns. Think it’s affecting ASC more than anything.

Also seems to have affected the 45+ demos more

#jobs-and-talent - March 20, 2024 at 08:38 PM

Hey Eric,

Happy to help! Are you looking to run ads against the LPs? Or just improve existing pages on site.

#the-welcome-mat - March 20, 2024 at 05:34 PM

Hey folks! I'm Andrew, co-founder of Igloo Media Group! We're an ad agency (mostly PPC), but covering all the fundamentals of ecomm (unless there's some we don't know about?!).

Was a D2C founder, before exiting in '21 to Agora brands (awesome folks), and also a former ATP Tennis player - can confirm I'm in a lot worse shape now...

Excited to be here and learn from the best 🙌