Aditya Mahapatra

#general-chat - July 30, 2024 at 12:46 AM

@Chris best way to go is pushing the mutual opportunity. Influencer gets the chance to reach more people and get their name out their in their target audience, and you get the chance to do likewise.

In most cases we've been able to negotiate 30 day terms FOC, and then negotiate super low rates for any future work by using this strategy.

#everything-marketing - July 20, 2024 at 05:01 AM

Oh I see - you’re looking to find affiliates.

Typically you’ll never find ‘affiliates’ - you’ll find influencers who are potential affiliates.

One platform recommendation for the discovery itself is Saral - @Yash Chavan can help you here!

#general-chat - July 19, 2024 at 05:13 AM

As in they'll quote you a lot of money hahah

#general-chat - July 18, 2024 at 06:09 PM

@Jay patel I've had similar - they tell you they thinking you'll be a fantastic fit etc etc then quote you a mortgage

#general-chat - July 16, 2024 at 05:40 PM

Post purchase attribution survery with a simple 'how did you hear about us' then list your 5 most effective marketing channels and an other.

#everything-marketing - July 16, 2024 at 05:39 PM

Hey @Danika Charity, short answer is - it depends. If your audiences across platforms are similar, then sure - posting on both platforms at the same time is fine. But if they're different (and I suspect they will be) then it's likely you're just isolating your FB audience by posting content they won't resonate with.

#everything-marketing - July 16, 2024 at 05:37 PM

@Jay patel we use GoAffPro for some of our clients - it has free features.

Also an easy integration with influencers. Happy to advise if needed!

#paid-media - July 15, 2024 at 12:32 PM

Hey, can help you with the UGC - feel free to send me a DM!

#everything-marketing - July 13, 2024 at 06:58 AM

I'd say so. Discovery feature is great, and the team are very receptive and hands on to changes and feedback.

They have a free 2 week trial - maybe worth exploring this and having a go at searches?

@Yash Chavan can help you get set up, and I'm happy to discuss how we use it on the agency side and carry out discovery if that'd be useful!

#everything-marketing - July 12, 2024 at 05:58 PM

@Jai Patel very strong platform, we've used it for a few campaigns now. Particularly like some of the features around importing influencers you've worked with previously.

Anything I can help with or give you a few pointers on?

#everything-marketing - July 05, 2024 at 05:20 PM

We've worked with a few PR departments helping them boost PR through using nano and micro influencers rather than celebrity creators.

It's been especially good for TOF & MOF plays - we are able to generate mass awareness to targeted audiences, and generate 100's of UGC creatives that fit wider branding plays!

Happy to share more and see if it's something you can implement or take inspo from - feel free to shoot me a DM 🙂

#general-chat - June 29, 2024 at 08:53 AM

@Nathan Okuley are you looking for a US partner?

#everything-marketing - June 25, 2024 at 10:16 PM

Would recommend building an influencer affiliate programme. Great way to get early hype around the product from a medium people trust, alongside filling your content banks to use on paid & organic channels

#everything-marketing - June 21, 2024 at 08:36 PM

@French what's your IG handle - I'll send you a full breakdown

#everything-marketing - June 20, 2024 at 09:58 PM

@Sivert Ridderseth what country? Can intro you to a few creators

#general-chat - June 18, 2024 at 10:02 PM

@Miriam Shanahan we are influencer seeding specialists, and have been executing precise, profitable seeding campaigns for global brands. Sending you over a DM

#general-chat - June 15, 2024 at 09:42 PM

@Nativ Yanko maybe you can help on the ad side?

@Emma Butler sounds like your audience is on FB mainly - I wonder if it’s on IG too?

#jobs-and-talent - June 14, 2024 at 09:05 AM

@Nativ Yanko

#jobs-and-talent - June 14, 2024 at 09:04 AM

@Christian Sierra the SMM - are you looking for someone in a certain country? I have some contacts in the UK who might be open to taking this on?

#general-chat - June 14, 2024 at 09:04 AM

Would recommend a period of focussing on posting quality content to identify who the real followers are. Then remove all the bots and followers that were purchased.

Finally, focus on building a real audience and real followers through legit social media activation strategies.

#everything-marketing - June 12, 2024 at 08:19 PM

Hey mate, we’ve helped lots of companies launch effectively through using influencers.

Happy to list some strategies you can use and results you can expect to see if that’d be useful?

#everything-marketing - June 12, 2024 at 07:47 AM

Yep, recommend @Will Laurenson highly

#general-chat - June 12, 2024 at 07:47 AM

@Nativ Yanko?

#everything-marketing - June 11, 2024 at 04:11 PM

@Shelby Ferrari this something you see any success with? Happy to share insights on our approach and see if there's some wisdom there you guys can steal

#general-chat - June 11, 2024 at 04:10 PM

Good luck 🙂

#general-chat - June 11, 2024 at 04:08 PM

Then just a case of filtering by demographics, affinity, keywords etc

#general-chat - June 11, 2024 at 04:08 PM

We use different influencer marketing platforms - main ones are Tagger and Saral

#general-chat - June 11, 2024 at 04:07 PM

Ah okay, CPM's on German creators I have seen to be higher - nothing as extreme as what you mentioned though

#general-chat - June 11, 2024 at 04:05 PM

Interesting. We've always found fairly good CPM's in that niche. Maybe a one off!

#general-chat - June 11, 2024 at 03:59 PM

What niche of influencers are you trying to find?

#everything-marketing - June 10, 2024 at 09:48 PM

@Bryan Smith think I know just the guy for you - sending over a DM

#general-chat - June 10, 2024 at 09:43 PM

@French are you still looking for someone? @Nativ Yanko is your man for paid creatives

#general-chat - June 10, 2024 at 09:40 PM

Have some from an agency POV - not sure if it'd be useful?

#general-chat - June 10, 2024 at 09:39 PM

@Fergal Dinan we work with some of the top pregnancy brands in the US - I'd be happy to make some intros for you?

#general-chat - June 10, 2024 at 09:38 PM

@Malte Wagenbach this is insane. We've seen massive success using influencer seeding for our clients - in fact, we've even seeded a 200K influencer who created 3+ stories at no cost at all. It's all about:

• Finding creators who resonate with the brand
• Having a relationship first approach
• Focussing on cultivating a strong partnership with the creator
As a rule of thumb, for influencers, any CPM over $25 isn't worth it!

#general-chat - June 10, 2024 at 09:34 PM

Feels like the creator is having advantage taken of them tbh. The brand in question is clearly profiting off of them.

#general-chat - June 10, 2024 at 09:29 PM

We don't really run UGC campaigns anymore but I'd be happy to intro you to some US based creators who we've worked with previously, have good content and good rates. Would this be useful?

#general-chat - June 10, 2024 at 09:27 PM

We run a lot of seeding campaigns where creators create content and we obtain usage on the brands behalf for them to use on paid and organic social. I see no issue with this - the creator verbally agrees to grant these rights, and we build very good relationships with all the creators and eventually funnel them into an affiliate programme.

However, asking the creator to come in for a photoshoot - especially with her kids - I haven't seen before. I hope the product is at least valuable - otherwise this seems very unethical!

#general-chat - June 10, 2024 at 09:24 PM

1K per video?!? Am I missing something - we normally pay creators $200 per video

#everything-marketing - June 07, 2024 at 07:21 PM

@Michael de Lyon we've always prevented creators using their code - all of our programmes involve keeping creators stocked up and giving them a separate discount code for audience.

For programmes where the brand has multiple products and the creator wants to try another SKU, we'll either send for free or heavily discount it so it's being sold for COS

#everything-marketing - May 31, 2024 at 08:48 AM

have worked with some clients on making their unboxing experience into something that people post on socials and create content around it - not sure if this is along the lines of what you meant?

#everything-marketing - May 29, 2024 at 01:29 PM

@Tony Zheng 10% response rate is very low, we typically see upwards of 40% response rate with 20%+ opt in rate.

What is your approach to outreahc? Might be best if you ping me over a dm

#everything-marketing - May 27, 2024 at 09:18 PM

Few thoughts on getting low CPM's rates from creators:

1. Run seeding/gifting campaigns
2. If creator insists for payment, try and split the terms. For example, if they ask for a $1K payment, offer $500 and say they'll get X commission on sales - pitch it to them as a deal with unlimited upside potential for them
3. Don't be scared to negotiate. We have negotiated creators down by upto 80% before, simply by being honest about budgets and capabilities

#everything-marketing - May 24, 2024 at 10:06 PM

@Will Laurenson best in the game

#everything-marketing - May 22, 2024 at 10:26 PM

@Muhammad Ahmad hey mate, we focus on helping brands drive ROI through influencers without forking out insane creator fees. Happy to chat sometime and give you some value and info on what's working well!!

#everything-marketing - May 20, 2024 at 09:03 PM

@Will Laurenson

#everything-marketing - May 17, 2024 at 08:29 PM

We personalise messaging for different creator groups.

#everything-marketing - May 17, 2024 at 08:29 PM

They have a free trial you can use. I'm sure @Yash Chavan can keep you right.

#everything-marketing - May 17, 2024 at 12:14 PM

@Shawn Moss It's a very simple platform to manage but would recommend training someone up on it and outsourcing

#everything-marketing - May 17, 2024 at 12:13 PM

@Courtney Siegel out of interest, what do you offer to creators for them to post? Just the product?