Fergal Dinan

#general-chat - April 24, 2025 at 06:34 AM

If spending $5k a month I would advise doing it yourself — unless you have the intention to scale fast. Reason being is the money you spend on someone is more valuable to spend on ads or creative at this stage.

Also understanding how ads work when working with an agency or a freelancer is extremely important so you're not taken for a ride.

If you do hire I would suggest a person over an agency for your size, or book some consultant calls to get some guidance on doing it yourself.

#paid-media - April 23, 2025 at 09:47 AM

I'm with @Charles Tichenor IV here — I see people wanting everything automated with a tool when the best tool is a g-sheet.

I also see founders wanting to be completely hands off with the data, and this is where the biggest mistake is IMO. Being connected with the metrics makes you really think about what's going on in the bizz — got this from @Charles Tichenor IV. It makes you find holes you wouldn't otherwise spot.

#paid-media - March 31, 2025 at 11:04 AM

Follow where the spend goes and the impact on the business.

Google is likely inflated as it's high intent usually due to Meta spend. I'd focus on scaling Meta

#paid-media - March 31, 2025 at 11:01 AM

So my best advice would be to ditch the attribution tools.

They will confuse you more than anything. If TW says performance is good on a campaign but Meta says it's bad, will you be cranking it up or down? Serious question

#paid-media - March 31, 2025 at 10:16 AM

what size of business are we talking here? How much are you spending per channel and how much revenue/orders are you doing per month roughly.

The reason I ask is this often dictates the need for attribution

#everything-marketing - March 27, 2025 at 10:16 PM

what's total spend? what is the ad

#paid-media - March 27, 2025 at 04:17 PM

but if you had a stable ASC and this is disrupting it, I wouldn't say that's great.

How is the actual business vs FB data?

#paid-media - March 27, 2025 at 04:16 PM

if worried, launch it in it;s own campaign or ad set. Otherwise I'd say let it run — not sure on budget so hard to know the impact it could have

#paid-media - March 27, 2025 at 04:08 PM

I'd first look at why you think it could be taking spend and if there could be a 'false' reasoning. I've had an ad take off before because the video was so catchy — high hook and hold rate but for the wrong reasons. I believe the early signals were made to think the ad would perform well because the engagement was higher than our baseline. But it was the wrong audience and reason people were engaging

#paid-media - March 27, 2025 at 03:43 PM

When you say target — do you have a cost control at $65 as a target or that $65 is just your target.

#paid-media - March 27, 2025 at 11:13 AM

I think this is fine. Just focus on creating more TOF style messaging and ad styles if you feel you have a lower funnel focus

#paid-media - March 24, 2025 at 06:04 PM

I also have some success with caps on my 'testing' campaign and ROAS Goal on my ASC

#paid-media - March 24, 2025 at 06:04 PM

you can't use it with existing post ID. Or instead move the POST IDs into an ASC together.

Set the cap on the ASC featuring all your best ads

#paid-media - March 24, 2025 at 09:05 AM

is the business ahead or behind on efficiency?

One thing I'd look at doing is take all your best ads, put them into a single FLEX ad in an ASC and see if it can get some more spend.

#paid-media - March 05, 2025 at 08:47 AM

Hey @Tony Zheng — let me know if you want to jump on call for 30-60 mins and I'll help you out.

DM if so and I'll send some times. Will help you loads with Meta fast + on the general UX web and email side of things.

#paid-media - March 04, 2025 at 11:33 PM

but I'd say depends on the product, price and whether you have upsells etc. and how the experience is

#paid-media - March 04, 2025 at 11:33 PM

I have exclusions in my regular campaign so the audeince is 'colder' — for this I want on my site.

I treat my ASC as providing the user with more ways to buy. No data to back up but just my gut

#paid-media - March 04, 2025 at 11:29 PM

website 80% of the time. but I don't mind web and shop with my ASC campaigns

#paid-media - February 13, 2025 at 03:21 PM

Inside a CBO campaign last 30 days, new ad set launched per new batch of ads around a concept / angle / creator

#paid-media - February 13, 2025 at 03:19 PM

Inside a CBO

#paid-media - February 13, 2025 at 03:15 PM

hmm, I would not put 50 ads in an ad set.

Each ad set launch a new concept/angle, 2-6 ads per ad set.

#paid-media - February 10, 2025 at 10:36 AM

Any noticeable trends across the ads running with those CPMs? generic, specific, sale running, etc

#paid-media - February 10, 2025 at 09:33 AM

I think the health and wellness space is some of the highest CPMs due to competition:

• barrier to entry is low
• ad creation is high due to static ads in this space
If you're just running statics similar to everything else, I would suggest think of more creative ads to be more engaging

#paid-media - February 04, 2025 at 10:14 PM

What are the results like on non-brand?

#paid-media - February 04, 2025 at 05:53 PM

I'd personally want the complete opposite but totally depends on the fashion space. Is it cheap clothing?

#paid-media - February 03, 2025 at 11:12 AM

what does he charge if continuing?

#paid-media - January 28, 2025 at 11:06 AM

I really liked this episode as I think Barry Hott is the most genuine person and has an open mind to other people's opinions.

I think I have a pretty good reason for my perspective as I have done the following over the past 5 years...

• Spent years in Charley Titchenor's FB MBA program
• Had Mentor Pass calls with Barry Hott
• Spent a year in Common Thread Collective's Admission + private programs
• Spend anywhere from $300,000 > $800,000 on Meta per month. Mainly working with sub $10m brands.
If you are a brand looking to scale without the benefit of running on past customer revenue, restricting your CPA targets is going to hurt you OR take ages to build from.

I've found the most growth in small brands from running recent visitor/engagement exclusion campaigns.

I'm working with a brand right now who's CPA is rising, so they say they can't afford it so need to pull back. But pulling back also puts your company in the red AND you have no learnings, so how can you grow?

This is where I agree with Barry's take — if you are really looking to scale, understanding how to engage with colder audiences will help you. But don't expect the CPA in that campaign to be aligned with your ASC, as the audineces are different.

Your cold audience campaign may take a lot of time to get feedback on (depending on spend), but the delayed kickback can be exponential.

Example: Q4

Brands that have casted the net the widest and brought in the highest volume of 'in market' customers will likely have the best Q4. I've seen this time and time again.

Are you requiring target CPA every day OR are you looking bigger?

I think there are different approaches for different businesses, but if you're always after 'in-market' it's going to be a slog.

ps: I've run manual bids and auto bids and have seen success on both. The goal is to be open to new ways of thinking and understanding what different strategies do.

#paid-media - January 24, 2025 at 09:50 AM

Yeh that's what was happening with one of my clients — FB didn;t know, but they eventually resolved it. hopefully the same will happen.

What you could do is run a new ad account (under the same business ID) and see if you can launch ads. You can use the same pixel as well, quick to set up.

#paid-media - January 23, 2025 at 11:16 PM

Not sure what troubleshooting you’ve done, but go into bills and make sure everything is paid even if not due yet. Often it can be a $5 payment to go through.

I’ve had two accounts be very glitchy recently. One turning all ads off every time I launch a new campaign

#everything-marketing - January 23, 2025 at 10:44 AM

@Anthony Guynes this may be known, but have you tried creative OS?

Have you tried Fiver?

#everything-marketing - January 23, 2025 at 10:43 AM

could you share please? I have a few clients looking

#paid-media - January 21, 2025 at 07:11 PM

Confect is cheaper and they are hands on with helping you get setup. Free trial that starts only once you start running an ad, so you can see performance and whether it’s worth it

#limited-supply - January 21, 2025 at 10:08 AM

I think it’s the same as how long copy or a video should be - as long as it’s needed to keep attention. I can listen to a 2 hour podcast on a drive if it’s interesting. So I don’t think the time should be the focus, just the content quality

#general-chat - January 16, 2025 at 05:03 PM

@Anthony Guynes what do you want from the tool? At 6k I’d say it’s all a bit irrelevant other than it looks nice. Meta should tell you everything you need and put the money into more ad soend

#general-chat - January 15, 2025 at 11:11 PM

Try this - https://app.superads.ai/

$49 for $15k spend - UX is similar to motion (I think they just copied it)

#paid-media - January 14, 2025 at 08:25 PM

It may - but only one way to find out! Some may say it’s stupid, why do it. But if the account improves from a change then great.

My best advice is try not to follow a set structure because that’s what you’ve been told or guided on. Understanding what happens when something is added in or removed is the most important

#general-chat - January 14, 2025 at 08:21 PM

To be completely honest, I don’t think people want offers in this slack. It’s a mix of brands and service providers, and if the service providers are constantly putting out offers it kinda kills the vibe of the slack.

I say this from being a growth consultant on the service side.

It’s really easy to tell who is genuinely commenting to help and just enjoy speaking with others in the same industry, and others who are just pushing their service.

I feel the self-promotion channel would be a good one to drop off 😂

#paid-media - January 14, 2025 at 06:47 PM

before I had cost caps for testing (inflated cap), and moved winning IDs into a ROAS Goal ASC

#paid-media - January 14, 2025 at 06:46 PM

I didn't have a high volume ASC, but added it in

#paid-media - January 14, 2025 at 06:46 PM

yes in this scenario

#paid-media - January 14, 2025 at 06:46 PM

I'd say test, understand how they work after launch. Biggest mistake is not giving any time though after launch

#paid-media - January 14, 2025 at 06:45 PM

Campaign 1:
High Volume — ASC best ads post IDs

Campaign 2:
Cost Caps — new ads launched in batches

Campaign 3:
ROAS Goal — ASC best ads post IDs

#paid-media - January 14, 2025 at 06:43 PM

i have a mix. In one ad account I have High volume, cost caps and roas goal even

#everything-marketing - January 14, 2025 at 09:29 AM

<@U082642SSSH> in this instance it seems you are meaning Blended ROAS being the same as MER.

But it completely depends on the monthly fixed costs, margins of the products, and repeat customer rate

A brand with a 90% product margin vs a brand with a 50% margin can operate very differently.

Same goes for a brand with $10k monthly fixed vs a brand with $50k have different requirements.

Rather than looking at the number, I’d focus on the money in. A 3 ROAS/MER can make more money than a 5 with more volume.

So it depends on what game you want to play - efficiency, or money

#paid-media - January 13, 2025 at 03:21 PM

how many ad sets and ads do you have in your campaign?

If looking to get the same spend per ad set, set budget at the ad set level (with the toggle off as you have).

if you are looking to get even spend across ads within the ad set, you have to have 1 ad per ad set

#paid-media - January 13, 2025 at 03:20 PM

the only way to evenly distribute spend is to have one ad per ad set or 1 ad per campaign

#paid-media - January 13, 2025 at 10:47 AM

a 2.5 frequency does not mean it takes 2.5 interactions for a conversion. It solely means on average, an ad inside that campaign is shown 2.5 times to each person. It doesn't have a correlation to how many times a user sees an ad to convert

#paid-media - January 06, 2025 at 12:17 PM

"loving the product but not buying" is a contradiction — what do you mean buy this?

If you're using a broad audience you can adjust frequency by launching new creative angles to target different audience + format styles.

If you're running ASC, launch a regular campaign instead.

#general-chat - January 05, 2025 at 08:56 PM

Send an email george@magicbrief.com|george@magicbrief.com (he's the founder) and he'll help you out

#general-chat - January 05, 2025 at 02:01 PM

Magic Brief is $49 for 50k spend, $100 for 100k, and so on.

It’s good and had a research tool like foreplay and motion. As mentioned, I’ll link you to the founder if you want to give it a try as I know him.

For clarity I used motion and moved to magic brief