Luri

#amazon - March 16, 2025 at 08:14 PM

Hi @Andrew Bonasso and <@U08DLFB6ESZ> ! Thanks for replying.
We are a small brand still for Amazon and we sell organic pads through Vendor and also as Seller FBA. We have recently started and are in doubt about what should work best:
1. portfolio: should we have the same SKUs we have for FBA available for Vendor too? (Amazon doesn’t necessarily put a PO for all SKUs, but they do, would they give some preference for the asin in the Vendor?)
2. Ads: how can we leverage Ads when having the SKUs in Vendor and Seller instead of "competing” for the same key words?
We are located in Brazil, but I guess the process and algorithm work in the same way as in the US.

Thanks a ton guys!

#amazon - March 13, 2025 at 07:48 PM

Hi guys! Is there anyone here that sells at Amazon as Vendor and as Seller?
I wanted to benchmark some strategies:)

#paid-media - April 05, 2024 at 09:16 AM

We dont do a "deck" but I do a consolidated analysis on Notion.

• overview of metrics for the past 90 days
• metrics by type of campaign (Advantage, Remarketinf, etc)
• Metrics by type of Ad - we classify all Ads by: format, main claim, pain/solution.
• And we do a qualitative analysis: why those Ads are doing good and why some Ads didn’t perform.
Would love also to here more benchmarks. :)

#paid-media - March 15, 2024 at 02:03 PM

Hi everyone! I would like to benchmark how you do the analysis in a more high level basis on Ads. Do you classify the Ads to group them and have a more general understanding of what is working and what is not?

Here, I run a general analysis every 2 months, classifying all Ads using the variables:
• format: video/carroussel
• pain or solution
• theme: allergy/discomfort/etc
• main claim: here we test different sentences/claims
I run this analysis, think of hypotheses and next tests to be run.

How do you guys do?

#general-chat - March 09, 2024 at 10:17 AM

As of now, I don’t work with gift cards. But from my experience with GAAP (worked at GE), this should be a deferred revenue and revenue recognized only when the card is redeemed.

#tech-talk - February 03, 2024 at 10:48 AM

Hi! Taking the opporunity for another benchmark.
How do you do the brainstorm for new Ads?

Here:
• we have a monthly meeting where i bring the analyses from past Ads - formats, claims that worked or not in the past X weeks.
• We all bring new ideas - but it depends a lot on people creativity and searching for inspirations beforehand.
• we usually look for new claims and new formats (how should be first slide or first take of the video)

#everything-marketing - February 03, 2024 at 10:33 AM

Hi @Kyle Moloo - how was the migration from Recharge to Stay? Did it impact the customers?

#bfcm - November 18, 2023 at 10:05 AM

Hi @Hugo Lewis - nice! Could you share the title and preview you used in the email?
Did you you send it to leads (non-customers) and customers?

#tech-talk - September 16, 2023 at 11:33 AM

That’s great to know about new plans coming up soon!! We have already studied a lot the app already. appreciate your willingness to help 😊

#tech-talk - September 12, 2023 at 10:47 PM

Are there any "freemium" plan?

#tech-talk - September 12, 2023 at 10:46 PM

We have to pay in dollars (and I’m in Brazil), so even more expensive.

#tech-talk - September 12, 2023 at 10:46 PM

I was looking at it and that’s pretty expensive.

#tech-talk - September 07, 2023 at 06:08 PM

Nice! I’ll take a look at it!

#tech-talk - September 05, 2023 at 09:42 PM

Hi guys! Has anyone used any Shopify app for A/B testing of Hero Image on Home Page?

#paid-media - September 02, 2023 at 11:13 AM

Have you post it to Klaviyo community as well? They usually repli pretty fast there.