George Kapernaros's Profile

George Kapernaros

Recent Messages

#tech-talk - April 24, 2025 at 05:49 AM

Klaviyo, depending on 1) your MRR with them 2) willingness to sign annual, 3) willingness to walk away, you can negotiate quite a bit with (20 30% in savings)

#jobs-and-talent - July 23, 2024 at 04:47 PM

Thanks @Alicia Gan

#cx-retention - June 21, 2024 at 08:06 PM

Thanks Alicia

@Jack Sun DM

#wins-and-humblebrags - April 25, 2024 at 04:56 PM

Great work!

#jobs-and-talent - April 25, 2024 at 04:44 PM

Can I know more?

#jobs-and-talent - April 25, 2024 at 04:44 PM

Hey Nikki

#tech-talk - April 16, 2024 at 06:03 PM

To be clear / for posterity - I do agree on support being inconsistent and on CDP/data being prioritized over SMS.

#tech-talk - April 16, 2024 at 05:48 PM

and I am sorry you went thorugh, but I do believe the product is great. 💪

#tech-talk - April 16, 2024 at 05:47 PM

Overall I am not a Klaviyo rep so will not try to change your mind, haha. Just sharing our experience has been great with Klaviyo SMS. The billing piece is indeed terrible

#tech-talk - April 16, 2024 at 05:46 PM

Attentive simply overreports way more.

#tech-talk - April 16, 2024 at 05:46 PM

The main difference vs. attentive in results is attribution

#tech-talk - April 16, 2024 at 05:39 PM

https://www.klaviyo.com/customers/case-studies/switch-to-klaviyo-from-sms-point-solutions

You can find case studies for everything. 🙂

#tech-talk - April 16, 2024 at 05:23 PM

Not biased in this: https://www.linkedin.com/posts/george-kapernaros_149-yoy-email-growth-221-yoy-sms-gro[…]398931722240-CrqU?utm_source=share&utm_medium=member_desktop

221% YoY SMS growth for one of our brands = they are using Attentive, not Klaviyo.

#tech-talk - April 16, 2024 at 05:22 PM

I do not agree with Gabe's point above - Klaviyo's platform does have the functionality/features necessary to perform very well (it is for sure on parity with Attentive).

#tech-talk - April 16, 2024 at 05:21 PM

At the same time, Klaviyo's SMS product is not bad, their multi-channel attribution is miles ahead of most of other platforms (relevant: https://yocto.agency/the-truth-about-klaviyos-attribution-window/) and you can orchestrate journeys way more easily than by using 2 separate platforms for email & SMS.

#tech-talk - April 16, 2024 at 05:20 PM

This is not the case in other solutions like, e.g., Yotpo SMS.

#tech-talk - April 16, 2024 at 05:19 PM

It's very important to have someone monitoring the credits spent.

#tech-talk - April 16, 2024 at 05:19 PM

As it's easy to pay in excess of what you used

#tech-talk - April 16, 2024 at 05:19 PM

Their billing system is indeed quite problematic

#tech-talk - April 16, 2024 at 04:53 PM

@Rose Mayo Klaviyo SMS is great. How do you define 'finding success'? Can elaborate more once you explain.

#wins-and-humblebrags - February 07, 2024 at 09:34 AM

@Dave Nash what's a fills funnel? Out of curiosity

#paid-media - February 06, 2024 at 05:45 PM

Hey guys, I'm looking for a performance marketing agency (meta/tiktok), and a Shopify Dev agency. For context, I'm the CEO of YOCTO (CRM marketing agency for DTC, primarily in health & beauty), and I'm keen to partner up with other strong-performing agencies.

Ideally, a merchant that has had a great experience with an agency will point me in the right direction, but if you're an agency yourself, feel free to DM.

Cheers!