Faisal Al-Jabri's Profile
Faisal Al-Jabri
Recent Messages
#everything-marketing - July 29, 2023 at 05:58 PM
Totally had hexclad in mind with this question.
Very true. Influencer definitely seems to fit under performance in 2023 esp at 8 figures.
I wonder if once at a large scale it makes sense to actually build a separate team under brand focused on larger partnerships and brand goals.
#everything-marketing - July 29, 2023 at 05:45 PM
Thanks @Jai Dolwani great points that’s totally where my head is at as well!
I wonder if the focus on performance though hinders the ability to eventually secure those big partnerships with celebrities/macros that can level up a brand
#everything-marketing - July 29, 2023 at 04:39 PM
D2C ecommerce founders and operators let’s settle this debate:
In the marketing org where should influencer marketing go?
I can see the different benefits and disadvantages of putting it under performance or brand marketing? What do you do?
Or does it go right under marketing leader?
I know it depends on goals, but what are your goals with influencer marketing in 2023? Conversion or brand credibility? Is there a way to get the best of both worlds?
I’m leaning towards performance because you want your influencer program to be focused on revenue generating KPIs and have a positive ROI (which is very possible, usually with micro level). Content/brand credibility/social proof is more of a positive side effect.
#jobs-and-talent - July 16, 2023 at 02:59 PM
Thanks for your message, I hope you are well!
We are a 100% DTC e-commerce brand () doing $12 million per year, without a leadership team in place.
Our growth has unfortunately stagnated over the past year as I have gotten spread too thin. I know that we can get to $20m+ quickly and would like to work with someone who has experience with taking DTC businesses to that level. I was hoping to hit the ground running with someone who could be heavily involved (~10-25hours per week) so that we can move quickly.
The biggest challenge so far has been building and managing a team as I am inexperienced going through the process of hiring & recruiting. Every area of the business can be improved right now with the right people in place. For context, there is currently no leadership team in place besides myself, we are a small team of about 7 full timers, the majority being customer service roles.
The main goal would be to help take me out of the day-to-day operations, by leading, managing and accountability for the team, and helping me hire/build a leadership team that can execute key initiatives/vision. The areas that need the most immediate improvements are: Supply chain/operations, customer experience, and admin. I would like to focus my efforts on marketing, product and vision.
Please let me know if this sounds interesting to you and if you would be open to having a discussion!
If you’re interested I’d highly appreciate it if you could answer some of these questions as well:
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What is your availability right now?
Do you work with DTC brands regularly?
What DTC brands have you worked with in the past? What size did they start at with you then grow to?
Do you help recruit and hire talent as a Fractional COO?
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If you feel like this isn’t a fit, I would still love to stay connected and would be grateful if you could point me in the right direction.
#jobs-and-talent - July 16, 2023 at 01:01 AM
Hey! Has anyone worked with a good Fractional COO that is highly experienced in DTC for brands $20 mill+?
#tech-talk - June 30, 2023 at 02:48 AM
#general-chat - June 29, 2023 at 06:07 PM
Anyone here using or other platforms for influencers? We are considering switching away from Grin due to the API issues they have been facing
#tech-talk - June 29, 2023 at 05:58 PM
stamped
#tech-talk - June 29, 2023 at 05:54 PM
Anyone here using or other platforms for influencers? We are considering switching away from Grin due to the API issues they have been facing