Luka

#general-chat - December 16, 2024 at 11:54 AM

@Paolo C. we have a internal team. CS, Video editors, strategist etc. We barely outsource anything except for the shooting (which is also guided by our creative strategist). This brand started late last year and we do a low multi 7-figure a year in sales and are now experiencing good growth so we're looking for good benchmarks to follow.

@Steve Bazant Thank you for the insight, Good to know, we're above those benchmarks and in a healthy range then

#cx-retention - December 09, 2024 at 02:25 PM

Just to be clear, we don't sell in the US so we're talking about Lazada/Shopee. They give shoppers a lot of benefits (literally free money) so it feels very competitive despite them buying from our store.

Good idea @Thijs Roelofs what we have done so far:
• Register for Warranty (have them give our email, and then we offer a discount to buy from the website)
• Add us on Line/Email so they're in another list.
• Free gifts - We offer free gifts on our website to boost $AOV + incentive to shop on our website
Meta told us we're doing much better than other sellers. We're doing 50-60% on our website, rest on Shopee/Lazada but it's very costly. We're expanding internationally to non-Shopee/Lazada dominant countries to battle this

#general-chat - December 09, 2024 at 01:32 PM

For the 7 figure brand owners... what is your total profit margins on the whole brand after all expenses (including team, softwares, COGs etc)? To simplify... for everyone $1 million in revenue, what do you expect your company to profit?

#cx-retention - December 09, 2024 at 09:19 AM

What are some really good ways to combat your customers buying from Amazon instead of your own website? We have a local Amazon-equivalent here and we lose a significant amount of money and it's costing us $xxx,xxx a year in fees, discounts etc. Customers still buy from us but on the Amazon-equivalent platform which actually most of the ecommerce shopping happens in the country.

#tech-talk - November 15, 2024 at 12:22 PM

We're looking to have it auto-play with no controls/logo etc which vimeo/YT are not suited for. It's not suppose to look like a media player.

Will check out tolstoy if they're suitable, thanks David

#tech-talk - November 12, 2024 at 04:59 PM

What’s the best & fastest video hosting service (autoplay videos on LPs) that isn’t Shopify-specific? VideoWise is Shopify only unfortunately. We currently use Wistia and make the thumbnail the video but looking for a better & faster option

#general-chat - November 01, 2024 at 01:10 AM

What are some important hires established ecom brands should hire ?

Or rather, after hiring CS, video editors, & a designer, who should you add to the team next?

#everything-marketing - April 21, 2024 at 06:23 AM

Go brandbycket & similar sites. Combine two words from two domains and voila. Use .io and .co. You can also add “Try” and “Get” infront of the brand name for a .com domain

#general-chat - February 15, 2024 at 05:13 AM

For serious international expansions (having stock in those countries etc)... heard many times one Shopify store isn't the best for multi-country/currency. Many brands including HexClad create individual stores for each country they expand to.

We're Woocommerce based, but still going to create a new shop for a new country in a few months rather than keep it in 1 store.

If you're just planning to ship from your country internationally, then it's a different story

#everything-marketing - January 27, 2024 at 07:46 AM

Sendlane has been getting really good reviews. We’re planning to move over too

#everything-marketing - January 06, 2024 at 05:42 PM

Even works for DCT

#everything-marketing - January 06, 2024 at 05:42 PM

@Wyatt Kern go view the ad via ad manager (share > view on FB) and click on the time of any comment (like 2h, 20 mins etc) and the URL will contain the post ID

#general-chat - December 02, 2023 at 03:58 AM

Great ads usually work well very quickly

#general-chat - December 02, 2023 at 03:58 AM

2x CPA regardless how long. If there’s lots of ads to cards but not enough sales, we continue for a bit longer to be extra sure. Else, if no good results we cut it

#everything-marketing - November 19, 2023 at 11:58 AM

Amazing thanks @Valeriya K saved the supplier

#everything-marketing - November 18, 2023 at 11:19 AM

Missed this convo sorry! Thanks @Emil Aghakian & @Valeriya K ! 50% of our sales come for a local Amazon-equivalent (although we advertise via FB, customers tend to buy on Lazada/Shopee) and yeah the reviews often contain the box/packaging, so I think it’ll be worth it. If anything we can text and see 👌 we’re going to do branded packaging for all orders and decide if it’s worth it to continue for only 1 pillow. Costs about $1.2-$1.5 extra estimated in total

#everything-marketing - October 29, 2023 at 06:51 AM

Are branded shipping boxes worth it? Is there any big benefit to them you experienced? We’re considering using them for at least if a customer buys 2 items.

#everything-marketing - October 24, 2023 at 06:31 AM

Anyone here expand onto another market (non-English) where you had to get local staff (video editor, support etc)? Wondering when would you say is the right time to expand?

Seems like after the initial setup (company, hiring 2-4 staff members, translating all LPs, obtaining assets) that 70-80% of the work is copy/paste of what's working in the current market but localizing it.

#everything-marketing - August 28, 2023 at 11:21 AM

Good point about them not remembering. Might give it a go and see how it goes, thanks. And kudos to you for donating

#general-chat - August 26, 2023 at 06:51 AM

Will have to do an actual split test but before when we ran it with “order now” to “add to cart” if reduced the amount of people clicking / lower CR. Will run a test sometime next month and update it here

#everything-marketing - August 26, 2023 at 06:44 AM

We used VWO for Woocommege although it’s not the best interface it works well. My brother is using it for Shopify and he likes it - no issues

#everything-marketing - August 26, 2023 at 06:41 AM

We sell high quality pillows and will be donating new and also returned pillows (with a new pillow case of course) to elder homes & underprivileged people. Im curious if we should even mention it on our LP?

We offer a 90 day money back guarantee and have a low return rate. Thinking If we mention it might incentivize customers to return their pillows (especially those thst are on the edge of deciding)

#wholesale-tariffs - August 21, 2023 at 04:27 PM

What a beautiful & clean LP! Quite surprised they decide NOT to include an actual tortilla chip (at least holding a chip with the bag) in their hero image

#paid-media - August 19, 2023 at 03:07 AM

Not really a solution, but check if the hold is temporary or permanent. Sometimes it can happen that they only hold it for 30 days which in that case shouldn't really be a big problem

#general-chat - August 11, 2023 at 10:32 AM

https://www.youtube.com/watch?v=YXVVDbfu9Tw What an amazing ad / presentation video. with superb editing. Even as a non gun-owner, everything was super easy to understand.

#everything-marketing - July 26, 2023 at 02:29 AM

Both. Short VSLs (3-5 minutes) and also different types (more ecom style, mixed with UGC testimonials and so forth).

#everything-marketing - July 25, 2023 at 01:20 PM

Ah not sure in that case. From what I’ve seen with YT it’s best practice to have a presell LP before your offer. We’re planning to venture onto YT soon too and we’ve been told the same

#everything-marketing - July 25, 2023 at 01:15 PM

Peter Kell is the guy behind MindValley’s VSL team they crush it

#everything-marketing - July 25, 2023 at 01:14 PM

Check out Peter Kell on YT he breaks down VSLs and some are ecom based. Get VidTao which you can see the top performing YT Ads

#top-posts - July 11, 2023 at 02:14 AM

Thanks @Atif Raza. The competitor is https://divyne.com/products/pink-superfruit-mask and they've sold plenty of their clay mask. Theirs you actually have to make by yourself VS ours is already made. Might be the product... we launch our serum end of week so that will give us more insight.

#top-posts - July 10, 2023 at 06:06 PM

Yep correct. There’s a competitor selling a clay mask successfully. “Ok” quality ads and LP has social proof but it’s basically a product listing page.

We have another Thai brand that’s doing well (bedding

#top-posts - July 10, 2023 at 04:20 PM

We can't seem to make our skincare product to sell at all. What are we doing wrong?
We're not new to D2C, we have 2 other successful brands in other niches (1 very successful) so we have lots of experience. However, we're new to skincare. I feel like we're missing something obvious with skincare that we can't see?

https://shop.clarna.co - Our CR is horrible, around 0.35%. We also tested 2 more completely different LP styles. I'm not sure if the LP is the problem?

FB stats:
$1,200 spend (2k+ clicks - 7 customers)
40% Thumbstop Rate
1.9% Unique CTR
11-Sec Average Watch Time

We have tested:
• 10+ Unique Video Ads (40+ variations) + 10-15 image ads, different ad styles
• 3 Unique Landing Pages (clarna.co is the 2nd one, has a styling issue atm)
• 2 Listicles (www.clarna.co/10-reasons) - testing atm
• 3 types of above-the-fold, different offers (free gifts, discounts), multiple hero images, angles, headlines (detox, acne, pores), less text-heavy slider images and so on.
• Different buy-boxes, CTA, colors, shorter/longer versions of the LP.
• Making it less salesy and more value-focused
• Higher & lower price points (it's at $19 atm)
Our IG: https://www.instagram.com/clarna.co/
We've also had other girls post & tag our product for social proof, 2-3 YT videos, FB posts, blogs and so forth but tbh not much, can improve here..

Your feedback would be very much appreciated! Thanks in advance 🙂

#top-posts - July 09, 2023 at 12:51 PM

Via shopify. Or you can just manually do it if you don't have 100 SKUs. Took me 2 mins to manually type it out by looking at our shopify dashboard

#general-chat - July 09, 2023 at 12:36 PM

[www.ecomvids.com](https://chamber.media/> (probably this one)
https://4media.marketing/

Haven't used any of the above, however we use & love <http://www.ecomvids.com) . They've produced mega-hits for us that have crushed. We're just doing another project with them right now. Jon (owner) knows his stuff very well

#paid-media - July 09, 2023 at 11:46 AM

Is there any good service/SaaS out there that can host videos with video auto-play for mobile, ideally speed-optimized? Sites like https://purple.com/pillows/harmony/2 and others have auto-play for their videos even on mobile

#top-posts - July 01, 2023 at 06:01 AM

We give it our order data and asked it to summarize what order we should place for our next batch for which sizes & colors

#top-posts - July 01, 2023 at 06:00 AM

Open AI can do all the heavy lifting work & calculations for you

#top-posts - June 25, 2023 at 05:41 AM

@Douglas Jardine not sure if you’re aware but when I load that link it keeps crashing I have to refresh. Some “choose your X to see which gift” then disappears and so on. Might be a plug-in overlap?

Just sharing in case you’re not aware

#general-chat - June 14, 2023 at 04:22 AM

What are some your best job position hires you made that you wished you hired a lot earlier than you did?

#cx-retention - June 12, 2023 at 11:31 AM

Or perhaps if it makes sense for the product, focus heavily on getting them to buy a higher package with more units.

If you can get an upsell that directly benefits the main product it would really help

#cx-retention - June 12, 2023 at 11:31 AM

Not the ideal numbers especially considering paid marketing CPMs are generally rising. Is there anything preventing you from selling it at $27? $37?

#general-chat - June 11, 2023 at 11:02 AM

You can make a comparison chart to clearly show why yours is better, so it's very easy to understand.

Not the best example but check this out https://magnesiumbreakthrough.com/

They're selling magnesium. They educate, agitate and then separate their product by saying it contains all the necessary types of magnesium while other magnesium pills just contain some.

#general-chat - June 11, 2023 at 10:44 AM

Well, why is your product $40 instead of $10? I think that your answer would nswer that, which you can expand on.

Do you have a USP (Unique Selling Point) that makes it special? Can be the material, additional benefit or so forth.

You can focus on increased the perceived value of your product through your copy/LP/messaging. Plus, you could further separate yourself by adding free gifts with it (not cheap gifts, something that makes sense)

#investment-talk - June 11, 2023 at 06:30 AM

Amazing success and return customer rate 👌 good luck!

#wholesale-tariffs - June 07, 2023 at 05:13 AM

@Laila Zouaki Glad you like the color :)

Thanks a lot for the detailed breakdown, much appreciated. Seems some of issues was due to lazyloading/js compression, which now should be resolved.

Furthermore, based on your comment about the before/after, I made a before/after as a first review on the slider.

Will also be reducing the ingredient icons to 2 rows since the detailed info is later on the website.

#wholesale-tariffs - June 03, 2023 at 03:10 PM

Hey guys & gals, we're entering the skincare market and we just launched our new brand Clarna in Thailand and would love for your honest feedback.

The big goal is to be one of the largest D2C skincare brand in the country and and expand across Asia.

Here's our site: https://clarna.co/ - Thanks in advance

#paid-media - June 01, 2023 at 03:05 PM

We're on WP. If they're good at wireframing we may be interested in that too yeah

#paid-media - June 01, 2023 at 02:54 PM

PetLabCo is absolutely CRUSHING it

#paid-media - June 01, 2023 at 02:54 PM

@Tilen Krivec that'd be great yes please. We actually will be needing Listicles too

#paid-media - June 01, 2023 at 05:23 AM

That’s be much appreciated @Chase Dimond would love that