Jim Huffman

#paid-media - June 09, 2025 at 08:46 PM

Any recommendations on how to merchandise your Tiktok shop to help increase conversions?

#self-promotion - June 09, 2025 at 08:46 PM

Our agency is making free AI growth tools for Shopify brands every week. Below are the 3 we have made so far.

QUESTION: What AI tool should we make next?

We think it should be a AI-enabled Dashboard. What's that mean? It turns insights into action on your Shopify store. More to some

Good idea? Or Bad idea?

https://growthhit.com/growthhit-ai-lab/

#general-chat - May 15, 2025 at 05:19 PM

@Alicia Gan - I am in Seattle.

This is my agency: https://growthhit.com/services/shopify-growth-services/
My e-com brand: https://www.neatapparel.com/

Happy to connect.

#announcements - May 08, 2025 at 04:50 PM

Thanks @Shin Takeda

Our brand (Neat) is spending $900 / day on ads (80% on FB/IG and 20% on Google). We're testing into Tiktok and Applovin to see if we can prove the unit economics.

Question: How do you think about ad spend / marketing budget that goes to testing new channels & tactics?

How much of the budget do you put towards this? (5% / 20%)

One thought is to always try new channels / tactics to diversify against dependency on core channels like FBIG. Plus you can stay cutting edge. But, it means that you could be wasting money in the short term for the hope of a bigger pay off in the long term.

#jobs-and-talent - March 14, 2025 at 05:02 AM

<@U085BDWPLBB> - Happy to chat and see if we can help. Here is our company: https://growthhit.com/services/shopify-growth-services/

We also bought our own DTC and we can show you how we 5x it in 12 months

#jobs-and-talent - March 14, 2025 at 05:00 AM

Happy to help: https://growthhit.com/services/shopify-growth-services/

#self-promotion - January 16, 2025 at 03:10 PM

Doing a live event today at 11am PST on "The Sold Out Playbook for Shopify" - Learn how we took our new brand (Neat) and sold out every last box in just 180 days.

LINK: https://growthhitplaybook.com/class/the-sold-out-shopify-playbook/

#paid-media - June 18, 2024 at 05:10 AM

Question: What brands are doing TikTok live shopping really well?

Any opinions here?

https://ads.tiktok.com/help/article/getting-started-live-shopping-ads

#everything-marketing - June 17, 2024 at 10:40 PM

This was so helpful @Belle Liu - thank you

#wins-and-humblebrags - June 04, 2024 at 02:16 PM

big milestone. Keep it up @Andreas Karavanas!

#wins-and-humblebrags - June 04, 2024 at 02:15 PM

Insane. Congrats on this one @Kent Wilson

#wins-and-humblebrags - June 04, 2024 at 02:15 PM

3.64 ROAS 🎉

For Neat, this is our trailing 7 day average!!

We pushed ads live less than 30 days ago and we're seeing some strong performance out of the gate. I thought this would take 45-90 days.

Lets see if this can hold. Fingers crossed!

#paid-media - May 30, 2024 at 05:28 AM

very good call out on using faces

#paid-media - May 28, 2024 at 01:00 PM

Anyone want to guess which ad won for Neat?

One ad got a $153 CPA 😥
One ad got a $24 CPA 🍾

One ad had 1 purchase 😥
One ad had 80 purchases.🍾

Ad A: We pour water on the shirt
Ad B: We pop a water balloon in the shirt

The winner . . . I'll respond in the thread.

#wins-and-humblebrags - May 27, 2024 at 03:31 PM

thanks @Pranav Ghatraju

#everything-marketing - May 23, 2024 at 05:38 PM

very helpful @Jai Patel

#wins-and-humblebrags - May 22, 2024 at 11:27 PM

Meta is our main channel so it's essentially for everything

#everything-marketing - May 21, 2024 at 03:53 PM

good call. Transparency is key

#everything-marketing - May 21, 2024 at 05:24 AM

A QUESTION ABOUT PRE-ORDERS:

Good news: We are almost sold out of product on our site! 🎉
Bad News: Our next order doesn't arrive til September 😞.

Question: How far out is it acceptable to do pre-orders? Can I pre-sell a product that will not be here for 90 days? Or should I wait until it's under 60 days or 30 days?

I do not want to pause my ads that are working but I don't want to piss off our customers.

Thoughts or examples on how to handle this?

For context, it's for our brand Neat Apparel.

#everything-marketing - May 21, 2024 at 05:18 AM

@Aditya Mahapatra We do a lot of this for our own agency. Main advice - focus on a killer landing page first b4 turning your Google ads live. We've tested 6 different pages and here is our top performer right now:

https://growthhit.com/services/conversion-rate-optimization/

#everything-marketing - May 21, 2024 at 05:13 AM

full transparency - my team is behind this one!

#everything-marketing - May 21, 2024 at 05:12 AM

@wana azam Need help with shopify pages then you can check this out:

https://oneday.design/demo/cro-teardown/

#wins-and-humblebrags - May 20, 2024 at 02:58 PM

Thanks for the very kind note @JP Charles

#wins-and-humblebrags - May 18, 2024 at 03:23 AM

Thanks @Alaina Rupe

#wins-and-humblebrags - May 17, 2024 at 09:58 PM

@Sean Eidson Fortunately, I have an agency ( growthhit.com ) so we have been using our internal team to do it.

If you need help then happy to even just do it hourly to get you setup.

We're going to showcase all the creative we did for Neat next week.

DM if you want to chat more.

#wins-and-humblebrags - May 17, 2024 at 09:43 PM

Sorry it’s not 100 creatives. 100 variations of 12 creatives + 12 headlines + x amount of copy.

#wins-and-humblebrags - May 17, 2024 at 09:35 PM

We tested 100+ variations of headlines and creative

#wins-and-humblebrags - May 17, 2024 at 09:34 PM

Hey Sean - it look a little under 30 days to get to 80 orders and a 3+ ROAS.

Here is an update:

@Sean Eidson

https://x.com/jimwhuffman/status/1791094065447989642?s=46

#wins-and-humblebrags - May 17, 2024 at 12:02 AM

THANKS @Shin Takeda

#wins-and-humblebrags - May 16, 2024 at 11:37 PM

$1,645.50

Neat hit 4-figures in one day!

🎉🥂

How? We're spending $100 /day on ads and they are starting to work!

Yes, these numbers are small.

But, you have to celebrate the small wins. If not then your job gets real sad.

Up next, let's see if our ads can scale!

(shout out to growthhit.com for running our ads.)

#tech-talk - May 16, 2024 at 07:22 PM

thanks deb

#everything-marketing - May 16, 2024 at 02:32 PM

@David Aizenman We do CRO and we even do the course on CRO for LinkedIn.

Happy to do a free audit:

https://growthhit.com/services/cro/

#tech-talk - May 16, 2024 at 01:14 PM

What pre-order app do you all recommend for Shopify? Thanks

#self-promotion - May 16, 2024 at 01:00 PM

🙌🎉 It's FINALLY LIVE!!! 🙌🎉

The 23-step guide to growing an 8-figure DTC

After working with 100+ brands at GrowthHit, I have seen some raise $80M and others go on Shark Tank.

Along the way, we have been taking notes from the great ones.

We uncovered the 23 things your DTC brand should do to guarantee success.

https://www.linkedin.com/pulse/how-grow-dtc-brand-8-figures-23-step-process-jim-huffman-x6bcc/?trackingId=VL93x8lLeiQP0Za2x4aUtw%3D%3D

#wins-and-humblebrags - May 08, 2024 at 04:54 AM

@Malte Wagenbach - we sure do! What's your site?

#wins-and-humblebrags - May 02, 2024 at 05:05 AM

Also, we use @Charles Tichenor IV framework for running ads and strongly recommend his approach.

(No he did not pay me to say this. But, I will take 💸 for other endorsements. jk.)

#wins-and-humblebrags - May 02, 2024 at 05:03 AM

We did a redesign of our site with the main goal being to increase an AOV. We we're able to raise it to over $120 (from $70) with a couple key items:
1/ Pushing Bundles (over single purchases)
2/ Incentives at checkout (free shipping at $80, Free products at $200)

Why is AOV important?

Lots of reasons but mainly it will allow us to scale paid ads and have more room on our CPA:

Website: https://www.neatapparel.com/

Post about the new site: https://www.linkedin.com/posts/jimwhuffman_our-new-website-is-live-last-activity-7188884402406408193-ghZn?utm_source=share&utm_medium=member_desktop

What do you think?

#paid-media - March 13, 2024 at 10:24 PM

Thank you @Andrea de la Torre

#paid-media - March 11, 2024 at 05:00 PM

Do ugly ads work?

Our Brand (Neat - sweat proof shirts) is testing this one out.

Open to thoughts and what you all have seen.

(Here are our thoughts on it. )

#wholesale-tariffs - February 16, 2024 at 06:39 AM

Happy to help @Jesse Tilner

https://oneday.design/

Feel free to DM

#self-promotion - February 12, 2024 at 02:30 PM

This might be my highlight of the year.

✈️ My 60 Min. Meeting Andrew Wilkinson, CEO of Tiny.

I broke down my big takeaways on our podcast:

SEE THE POST & POD HERE: https://www.linkedin.com/posts/jimwhuffman_this-might-be-the-highlight-of-my-year-act[…]659890393088-X_uq?utm_source=share&utm_medium=member_desktop

#wins-and-humblebrags - January 27, 2024 at 12:08 AM

go for it @Sunit Kaul

#general-chat - January 23, 2024 at 10:32 PM

Thanks @Filip Merdic

#wins-and-humblebrags - January 23, 2024 at 04:59 PM

DM your email and let me see what I can do!

#wins-and-humblebrags - January 23, 2024 at 06:20 AM

After 3 months, we final closed the deal to acquire Neat, sweat-proof shirts. Excited to grow this in 2024. Here are details on the deal and due diligence if anyone is interested. LINK HERE

#paid-media - October 06, 2023 at 10:44 PM

Check out Liz Long at https://www.learntomakeaproduct.com/

#general-chat - October 06, 2023 at 10:43 PM

Have you all ever used a service to seed products with influencers or potential early adopters?

#research-drops - May 31, 2023 at 09:09 PM

Thanks @Ashley Greene

Very nice of you @Brian Donlin

#wholesale-tariffs - May 24, 2023 at 11:58 PM

@Antoine Orban From an attention ratio perspective, consumers might be overwhelmed by what looks like 4 CTAS and an add to cart button. A potential elimination test of picking 2 could be an interesting.

Also, I would test exposed PDP images as opposed to the scroll.

Well done on the 4 week program concept.

#research-drops - May 24, 2023 at 10:16 PM

Here you go @Brian Donlin

https://growthhit.com/growth-strategy-101/