Atif Raza's Profile

Atif Raza

Recent Messages

#tiktok - February 19, 2024 at 11:43 PM

Definitely the same pattern we see in Refunnel too

#tiktok - February 19, 2024 at 10:19 PM

@Aaron Helisek were you able to eventually find where to see these videos 😭

#tiktok - February 19, 2024 at 10:16 PM

@Jackie He just catching up to this

For your best affiliates, have you tried to setup a paid campaign for creators where they make money for creating consistent content in addition to the sales commision they generate?

#tiktok - February 19, 2024 at 10:12 PM

Do they offer creative services with this?

#tiktok - December 11, 2023 at 10:10 PM

@Nikke another great place to source creators are from within the brand’s customer list - especially those who have left a +ve review in the past - or creators who have organically tagged a brand on socials.

#wins-and-humblebrags - December 11, 2023 at 10:09 PM

Great job @Darryl Lim. UGC videos on the LP is always a sure shot way to boost CVR

#paid-media - December 06, 2023 at 07:58 PM

Hi guys, does anyone have a reliable Facebook rep they can recommend who can help in getting one of our clients ad accounts unblocked? They have been down for a couple of months and their current support rep has been very unhelpful

#paid-media - December 06, 2023 at 07:56 PM

Would recommend Tolstoy over other alternatives. A very solid product & the team

#announcements - November 29, 2023 at 09:26 PM

Thanks for doing an awesome Job E!

#everything-marketing - November 15, 2023 at 09:13 PM

The best thing about long video ads, is if you watch them all the way through, you are almost guaranteed to make a purchase. So from a brand perspective long ads help us self-select the right audience profile who are more likely to become shoppers

#everything-marketing - November 15, 2023 at 05:26 PM

Gotta use those credits before they expire

#everything-marketing - November 15, 2023 at 05:23 PM

it would not surprise me if these customers are using their Cash credit for their purchase, and are not intentional shoppers seeking out your products. I have done this a couple of times myself as a consumer now

#wins-and-humblebrags - November 14, 2023 at 11:45 PM

@Nizar Abdul-Halim Curious on your creatives production process. Are you making most of these creatives in-house? Workin with influencers/creators?

#tech-talk - November 14, 2023 at 11:42 PM

Onetext offers this too

#tech-talk - November 14, 2023 at 05:32 PM

I think @Ali Qureshi and team use it as their agency

#tech-talk - November 14, 2023 at 02:33 PM

Tagging @Zohaib Rattu to guide you through this

#general-chat - November 13, 2023 at 10:52 PM

yikes. 3k/mo is very steep @Akhmed

#general-chat - November 13, 2023 at 08:13 PM

It’s very hard to perceive ms differences in page speed If Google claims it’s faster, that’s a very strong signal as they’ll rank it higher in search listings based on the site speed

#everything-marketing - November 13, 2023 at 08:10 PM

Not these. But know of a brand that ran Spotify ads and saw a positivie ROI on it.

#jobs-and-talent - November 10, 2023 at 06:51 PM

Referred someone to this role. Her name is Mary in case she applies

#tech-talk - November 10, 2023 at 06:48 PM

I eco @Jimmy Kim comments on Shopify billing. It’s an absolute nightmare and there isn’t anything that app developers can do besides complying with Shopify’s requirements.

The reason Klaviyo does not have this problem is because Shopify has given them an exception to bill merchants outside of Shopify. Other app developers are not allowed to do this, and thus we bear the blame for Shopify problems

#everything-marketing - November 09, 2023 at 05:02 AM

Before you turn to agencies, I’d highly recommend browsing through people who have been tagging you on Tiktok & Instagram (don’t forget monitoring your Story mentions), and see if you can spot any creators who you want to invite to become your affiliate

#tiktok - November 03, 2023 at 07:35 PM

@Aaron Helisek have you tried to get usage-rights for their post and then re-purpose them as ad creatives? Curious how that worked if you tried it

#tiktok - November 03, 2023 at 07:34 PM

Identifying your best creators and putting them on a strong retainer is so, so important as part of your UGC strategy. Most brands are constantly seeking new creators and barely spend any energy on harnessing their existing creators for growth. @Jackie He Good on you to be serving your clients in this way

#wins-and-humblebrags - November 03, 2023 at 07:31 PM

the CRO on the page is on point. Love the use of UGC to highly social proof. Congrats!

#tech-talk - November 01, 2023 at 03:31 PM

Hey @Thomas, I know of a brand that did exactly this and saw a marked drop in conversions. I would not recommend dropping Shop Pay. It signifies Trust and credibility during checkout. It’s usage is only going to grow. I’d recommend keeping it

#everything-marketing - October 29, 2023 at 11:17 PM

Try influencer seeding or micro-influencers partnerships. It’d be great for pre-hype, and you’ll get decent creatives that you can repurpose into ads.

#the-welcome-mat - October 28, 2023 at 03:39 AM

Hey @Romiel Clarke, fellow UofT alumni here 👊! Welcome to the group

#general-chat - October 20, 2023 at 04:10 PM

Hi @French, we have been hearing a lot of brands express pain with collecting UGC. That’s why we created Refunnel. Refunnel supports aggregating, growing and leveraging UGC for ads. I’m the founder and we just launched. Would love to show you a demo if you’re interested?

#everything-marketing - October 20, 2023 at 04:01 PM

hey @Thorsten F, what’s your brand? Would be happy to audit and see if we can be helpful for what you are trying to do

#everything-marketing - October 20, 2023 at 04:00 PM

Thanks @Nick Jackson. We are working on migrating outside Shopify and becoming platform agnostic. Would love to have you try Refunnel then

And yes, steal away all email templates that you like!

#limited-supply - October 18, 2023 at 03:40 PM

Live #LS episode today at Marketingland event

#wins-and-humblebrags - October 17, 2023 at 03:49 AM

Can’t imagine the amount of coordination it would have taken to get so many creators to post within such such a short window? We have to do at least 2-3 follow-ups just to get one post.

Great work!!

#general-chat - October 15, 2023 at 04:23 PM

@Seth Price Clay. It’s designed to be the “superhuman of personal CRM” so might just be what you need

#tech-talk - October 13, 2023 at 04:54 PM

Hey @Thomas, we have built something that can help you streamline e.g. 2 and e.g. 2. Sending you a DM

#paid-media - October 01, 2023 at 07:28 PM

Its pricey, but their customers appear to like it for the guarenteed result and peace of mind

#general-chat - October 01, 2023 at 07:11 PM

You should always make sure you have usage-rights permission from the influencers so you can edit them into your own branding

#paid-media - October 01, 2023 at 07:10 PM

Check out https://risespeed.co/. They have delivered proven results for many of our brands

#tiktok - September 28, 2023 at 03:48 PM

For a few brands we work with, I know IG Shops have been on fire recently too

#tiktok - September 28, 2023 at 03:47 PM

bk.beauty appears to be doing really well on it
https://twitter.com/pauljauregui/status/1707213497702941169

#the-welcome-mat - September 26, 2023 at 07:20 PM

For sure. Would love to be helpful to your clients. Sending you a DM

#meetups-events - September 26, 2023 at 05:59 PM

there is a marketingland event in October. If you are only for a few days, then this event tomorrow could be interesting

https://www.eventbrite.com/e/startup-cpg-austin-meetup-september-with-wonderkind-co-tickets-710519170967?aff=oddtdtcreator

#perks - September 26, 2023 at 05:55 PM

Calendly link if you want to book a call https://calendly.com/atifraza/refunnel?month=2023-09

#perks - September 26, 2023 at 05:54 PM

Hi all, we just launched Refunnel, a SaaS product to help brands source authentic UGC on social media. Wrote about it here.

Brands today are either manually doing the work to track and source UGC (if you have used Google Sheets and Dropbox for this, you are not alone), or paying 4-figures to multiple SaaS vendors to stitch together a workflow that accomplishes this. We are offering a special price of Refunnel to LS subscribers for only $65/mo for all features and unlimited usage!

Shoot me a DM if you have questions, or book a call to learn more (link in the thread 👇)

#the-welcome-mat - September 26, 2023 at 05:47 PM

Hi everyone, been here for a while but haven’t had a chance to formally do an intro yet .

I am Atif, founder of Refunnel, a SaaS product to help brands source authentic customer-generated content on social media. Nik introduced it in his newsletter this week.

A couple of podcasts ago, @Moiz Ali walked through his process to collect video reviews for Native by texting customers and offering $20 gift card in exchange of a video. He’d collect 100s of video reviews like this, and it would all be from real customers, not fake UGCs. Most brands still use a similar workflow to collect video reviews.

We built Refunnel to automate this entire workflow. With Refunnel, you can:
1. Automatically track every UGC post you get mentioned or tagged in IG & Tiktok. Never loose a Story mention posted on a weekend!
2. Grow your UGC library with authentic social proof from your customers, and repurpose the best content into ads without negotiating over usage-rights.

Brand’s like Obvi and Perfy are already using Refunnel to collect and incentivize UGC. Send me a DM if you’re interested in learning more. Keen to build something that brand’s would love to use.

#the-welcome-mat - September 26, 2023 at 02:25 PM

like the idea. Who do you think is the right ICP for this?

#wins-and-humblebrags - September 26, 2023 at 02:24 PM

Looks like a solid product. Welcome @Will Barry

#tiktok - September 21, 2023 at 03:14 AM

Social savannah has a great course on this

#tiktok - September 20, 2023 at 06:36 PM

I don’t think this is technically supported. You can’t setup multiple shops even with the same text number

#announcements - September 18, 2023 at 05:51 PM

thanks for updating the time. Thought it had already started and about to be over 😃