#email-sms

Thread

Andres Alla November 29, 2024 at 01:03 PM

Hey! Who do you exclude from your email campaigns over BFCM, if anyone at all? Perhaps last 14 day customers?

Anubhav Narula November 29, 2024 at 02:38 PM

@Wiehan Britz Any tips from your experience?

Wiehan Britz November 29, 2024 at 07:01 PM

@Andres Alla it all depends on your business, offers, etc.

If you exclude 14-day customers, you might lose potential sales, especially if they've been eyeing a complimentary purchase to their recent purchase, especially at a discount price.

We tend to exclude anyone that has given our clients' brand a negative signal.

• Recent negative reviews
• Recent returns/refunds (with caution)
• Low engagers so we don't flag email deliverability issues, etc.
If we run VIP campaigns, then of course we exclude non-VIP audiences from receiving the email.

DTC teams are over-thinking exclusion segments.

Andres Alla November 30, 2024 at 02:36 PM

Much appreciated @Wiehan Britz, makes perfect sense

Wiehan Britz November 30, 2024 at 08:04 PM

@Andres Alla how has sales been for you this year? I hear tons of DTC Founders raving about their results. Our clients have also done pretty well.

Andres Alla December 02, 2024 at 03:22 AM

@Wiehan Britz Amz slightly down, DTC up

Erin Duffy December 02, 2024 at 02:19 PM

Soft bounce list (bounced over 4 times) and anyone who purchased in the last 7 days