#amazon
Amazon
Thread
Trying to get a sense of how Prime Day - Day 1 was for everyone. We had a fantastic day with more than double Prime Day LY but wondering if that is just consumer demand and PD growth for y’all or not.
we had a strong day but almost more illogical than it's been in years past-- lots of our midtail ASINs blowing up vs our usual hero products.
part of that I think is due to some things we are doing in offsite/affiliate traffic but part of it just the randomness of the beast
We did better than 2X of our Day 1 Prime Day last year. Single biggest DTC day for us ever (across Amazon and Shopify).
We have been trending down on Amazon all year by 20%. We have a Chinese competitor that is spending 3x what we are on advertising. Day 1 of Prime Day was +12.6% to LY so, we are feeling very positive.
Have had some brands going anywhere from 2-6X their sales and have others that are doing their daily average, category + involvement with deals is a big factor.
10x sales for some brands, 4x for others. Helped a lot by sending emails/sms to customer lists.
6X for us.
6x for us