#amazon
Amazon
Thread
Is it possible to convert current parent ASINS into a child under another parent Asin?
I have a few variations of a product in which the difference is really just color.
I’m starting to think it may be better to have them under the Hero parent sku that already has thousands of reviews and high rank, rather than start 3 new parent ASINS and gather reviews, rank, etc..
But, will I lose out in marketing capabilities such as brand storefront product collection, multiple product / display ads…
Would love to hear people’s thoughts on this.
Parents no, children yes.
If the parent ASIN matches the child ASIN (i.e. no variations) you will be fine.
If the parent ASIN is separate from the child ASIN (i.e has variations) the parent ASIN will be discarded. In this case, you would break apart the parent, wait for the children to be standalone, then variate into the new parent.
In our experience, benefits from rank & reviews typically far outweigh the other negatives. Given improvements in brand stores and ad placements you might still be able to feature multiple ASINs at the same time.
Setting up your ad structure based on children ASIN allows for this flexibility as well.
<@U0821TP99U0> thank you for this, very helpful!