#amazon
Amazon
Thread
Is it possible (and compliant) for us to advertise Amazon our products on Google ads, using amazon attribution links as the destination URL?
Yes I’ve done this many times. It would be worth testing straight to PDP vs a landing page. Some keywords have high purchase intent and you don’t need a lander but that would be a case by case situation to know.
Just make sure name your attribution campaign in detail. It can get pretty messy if you are running a lot of these and testing different paths to purchase.
Also, a tip you should do to all attribution campaigns is include your entire catalog so you can see what products they also visit and potentially buy
yes! Amazon loves and encourages that. make sure you have the brand referral bonus turned on so you get 10% back on every attributed sale.
100% - yes, and encouraged
I would recommend using Amazon attribution links
Thanks for sharing your thoughts @Nick Tollison @Andrew Bonasso @Fred McKinnon @Menachem Ani
@Nick Tollison I love your tip about theming keywords and sending some to a lander, and some to PDP.
I never considered that before, but it makes a lot of sense and we're going to take your advice. Great tip on including the entire catalog too.
@Chris - if this is for launch, check out this strategy I lay out here:
@Fred McKinnon ohhh I just realized I've been watching your videos lately...and they're really valuable!
My biz partner linked me to your PDP teardown video a couple of weeks ago and it was so insightful.
Keep up the great work with your YT channel, I've only just started going deep with Amazon these past few weeks and your channel is the best I've come across.
I've just joined the ECF forum a few weeks ago, and I think you're in there too.
Thank you for sharing your wisdom @Fred McKinnon, we'd love to explore your services when the time is right.
Wow small world! And congrats on ECF. You gotta make it to ECF Live in Bozeman this Fall! Appreciate you watching and vids too thank you!!
@Fred McKinnon I'd love to eventually make it to one of the live meetups. It's a long way from Australia where I live, but no doubt these events would be next level.
Maybe the one after Bozeman!