#ops-inventory

Amazon

Thread

Lisa McCaffrey July 25, 2024 at 05:27 PM

Hi All, Does anyone have reports/data on what works best in terms of modules and design on Amazon for beauty brands? For example, these stores use different layouts, assets/modules > e.l.f. modules VS Maybelline NY. I'm just curious.

Gurdeep Sahota July 25, 2024 at 11:09 PM

It would depend on your brand. Both of those are beauty brands but elf seems to target aesthetics and a "better for you" design compared to Maybelline... Maybelline's storefront also feels quite dated so maybe not the best comparison.

Curtis Rummel July 26, 2024 at 03:07 PM

modules generally don't matter, its really just whatever tells your story best. most people will just use straight large image blocks to essentially have a full webpage look.

the only module you need to make sure you have is the product cross-sell module (the premium A+ one so it shows your ratings/reviews in the module) in order to highlight multiple products as someone is scrolling down to see the reviews