#amazon

does anyone in this group who does a lot of affiliate volume to Amazon have a good framework for how to dial up/down PPC when an offsite placement is driving a lot of action for a given product.

sorta two competing schools of thought in my head:

1. dial back PPC on these products when affiliate is cranking to preserve efficiency-- you're getting a ton of offsite goodness so don't overspend
2. let it ride--- customers coming from affiliate will rarely click a sponsored ad since they go right to PDP so keep both channels cranking if you're within a comfortable TACOS / profitability range attribution lag makes this all harder but...our offsite and PPC efforts are still living too much in silos and I wanna fix this