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Amazon

Thread

Joseph Pinney April 03, 2024 at 05:32 PM

Does anyone have any hacks for how to change brand name from “Generic” to the registered brand name for a listing that is already live?

I swear I did this easily with one of my companies, but now Amazon is saying I’d have to delete the listing in order to customize the new registered brand name.

Any suggestions?

Fred McKinnon April 03, 2024 at 07:02 PM

@Joseph Pinney if you can do it via the automated system, it's best .. but that doesn't always work:

1 - Navigate to "Help" in the top corner, and type "brand name change" - just type that in the main search

Fred McKinnon April 03, 2024 at 07:02 PM

Choose the recommended solution, and rebrand.

Fred McKinnon April 03, 2024 at 07:03 PM

If that doesn't work - try flat file - and instead of using UPC as the identifier, use ASIN.

Finally, if all else fails, you can delete the listing, wait 24 hours (this is drastic if it's a huge seller) and relist. You will NOT lose reviews by doing this, as long as you use the same ASIN/UPC identifier.

Also - you can wait until the weekend, call Amazon Seller Support, ask to speak to teh catalog team, you have a good chance of getting USA or Brazil.

Or - ask to speak to someone in Spanish ... that will get you to Brazil usually, or Costa Rica, and a good team that has common sense (and authority).

Shin Takeda April 04, 2024 at 03:04 AM

Thanks! cc: @Joseph Pinney

Joseph Pinney April 04, 2024 at 03:04 AM

@Fred McKinnon thank you 🙏

Stephanie Danforth April 07, 2024 at 09:33 AM

I had this issue when I launched my brand last year. I talked to support a few times and did a few flat file uploads. I think getting on the phone with support is what helped the most!