#amazon

Amazon

Thread

Andres Alla January 06, 2025 at 03:40 AM

Anyone here uses day parting softwares for Amazon PPC? Our TACOS is reasonable throughout the day, but really skyrockets during late hours of the day. Usually TACOS jumps from 13-15% to 18% within the last few hours

Tom Ly January 06, 2025 at 03:41 AM

we built our own, but plenty of automation tools out there that can do dayparting for you: scale insights, h10 etc

Andres Alla January 06, 2025 at 03:43 AM

ok thanks @Tom Ly, my only worry with day parting is that how do we know that the “low efficiency” ad spend during the late hours, aren’t actually converting few days later during normal hours?

Is there a report/data that shows this?

Tom Ly January 06, 2025 at 03:45 AM

there is no time based attribution sales reporting. If you really wanted to test, keep ads off during day, only run it at night, then see how the attribution is impacted a week later

Andres Alla January 06, 2025 at 03:45 AM

thanks man, appreciate it

Andres Alla January 06, 2025 at 03:47 AM

while we’re on topic of PPC, what would be your main advice for premium price point brands trying to rank among lower price point / high volume products?

Our sales volume is significantly lower than competitors. Feel free to check us out on Amz - Holme & Hadfield

Tom Ly January 06, 2025 at 05:21 PM

np, just sent you a note!

Katie Kay January 06, 2025 at 06:23 PM

Yes, I like Scale Insights