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Shin Takeda October 27, 2025 at 06:05 PM

Hey everyone! đź‘‹ @here
We hope you enjoyed yesterday's event with Zambhav & Zohaib.
If you’d like to catch the replay or review some key takeaways, check out the links below:

• Make the Most of Your Influencer Program
Best,
Shin.

Jono Sanders October 29, 2025 at 05:07 PM

I found this super helpful - I took some notes and wanted to share my takeaways:

  1. Choose micro-influencers – make your dollars go further
    Look thru customer list to find people with a following / creators → big target is authenticity
    Where to start? A: instagram creator marketplace
    Case study: 150 partners to get 150 million views >> for a cost of $7k (FrostBuddy)

  2. Pay to whitelist a creative
    Great incentive is that you pay based on how effective the content / ad spend.
    E.g. 5% of ad spend
    In addition - you can offer a bonus if their content earns over X amount of spend (gamify!)

  3. Reasonable Target for giveaways: 40% of creators make and post something
    And they make 1.5 - 2 pieces of content each
    → Means give away 100 items and get 60-80 pieces of content

  4. Advice for onboarding or educating creators
    • Give them the top performing angles for their video premise / language
    • Share inspiration videos – what do you like?
    • Make sure to explain WHY you like those videos

  5. Attribution lags behind influencer impact
    They find that influencer performance is 4-5x what they can track with links & codes
    Post purchase survey - have options for “someone I know” or “creator” or “someone I follow”
    Reframe it as “doing more of this gets more sales” and pursue that thing

  • Reminder - your influencer partners are people too. If you do taem building, or just go meet them outside of the work relationship, it deepens your connection. That can have an outsized impact on how you work together. Yes its getting saturated to give products away, but the gap today is Building relationships thru personal connections is still a very big opportunity (get to know them!)

Shin Takeda October 29, 2025 at 05:30 PM

Beautiful - thanks for sharing @Jono Sanders!

Shin Takeda October 29, 2025 at 06:23 PM

@Carlos Vassallo PlanetM NYC in case you were still looking for it

Carlos Vassallo PlanetM NYC October 29, 2025 at 06:46 PM

Got it Thank you