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@channel Your Question—Answered by Nik 👀
We’re doing our Seasonal Listener Mailbag, where Nik will be answering your questions directly. If there’s something you’ve been trying to figure out, drop it here, and we’ll cover as many as we can in the next episode.
Leave your questions in this thread! 👇
What's the best way to increase AOV? Offers? Bundles? AB testing PDP? Break it down for me 🤝
What's the best way to test new product concepts or value propositions before launching the product?
Suggestions on how a brand can navigate the transition from primarily DTC to rapidly expanding in retail through paid and owned channels
What do you recommend for best practices on utilizing a Shopify MSM?
What's the Sharma Brands strategy to pinpointing the target ROAS based on margins and repeat purchase rate (or whatever Nik thinks should help determine this metric 🙂)
Nik, where are you finding the best Marketing talent these days?
LinkedIn feels overwhelming with low-quality applicants, and Upwork has turned into a mess.
Are there specific platforms, communities, or strategies you’ve found most effective for hiring great people?
How does a brand just existing on Amazon launch on shopify? would it be possible to shift sales to shopify or would amazon remain dominant channel as high numbers of product reviews will be there already
How to scale CRO after hitting $4m in revenue. How to scale beyond that. Have scaled with shoppable landing pages so far
What is the most optimal team setup for a brand running DTC in 2025. What functions do you need to internalise and what do you supplement with freelancer and or agency.
Thoughts on top of funnel strategies and it’s effects on meta performance.
How can I identify gift recipients and turn them into loyal customers?
Assuming an ecom brand is lean, using offshore talent, and working with agencies wherever possible, what's an appropriate revenue:headcount ratio?
Would love if you can shed light on the decision to go retail. Since it’s a big investment to make, how to assess if it’s a good time to expand to retail?
Also any insights for companies that are looking to exit? Steps to take to prep for exit? How to work backwards to maximize exit multiples and valuation
How do you negotiate access for whitelisting ads with creators? Do you see any performance differences between partnership ads and running ads only through the creators handle?
I had an advertorial from which the PDP was converting at 7%. Now I launched a new, imo better advertorial but conversion rate on the PDP dropped to 2% for this one. How do I diagnose what the issue is and fix it? What could be some of the reasons for the drop when this new advert does a bit more “pre selling” than the control which is kinda skinny/basic. Thank you in advanced!
Internationalisation: any tips on how to setup Shopify as well as ad accounts when you're entering new geographies? Lots of different opinions on Shopify Markets vs. Shopify store per country; one ad account vs Ad account per country; one pixel vs. Pixel per country, etc...
Growing your product portfolio: how do you decide if you should add a new product vertical, and what it should be? (Sean Frank from Ridge says to keep adding new ones vs. Moiz said what helped Native grow and exit was their laser focus on a single product).
@Nick Kennedy I like that question
IYO, when and why is it worthwhile building out a campaign LP, and what are the pros and cons of doing this in-house VS with an agency?
Hey Nik - in the vein of internationalization / global localization - I'd appreciate if you could touch on PIM set up. How are other brands managing vast SKU catalogs in multiple markets?
Hey Nik! Love the pod thanks for all your time and energy into this. Interested to hear your observations around how brands are using live shopping, especially inside of TikTok. How they feel about it, if they’re seeing success, if they even talk about it, etc.
If you have any best practices around setting up and executing TikTok lives, would love to hear that too. Thanks again!
Which AI solutions are currently best in class for eCommerce photography / marketing collaterals generation?
If he had to make 1M$ on tiktok shop only using affiliates how would he do it
How do brands align sale forecasts of product categories with their search trends - Some real life examples please?
How can someone get into affiliate marketing? What tools do you recommend
Why should brands be investing in social commerce?
How would you build a short-form content team in house? Assume that at first the founder is the talent, filmer, and editor.
How do you create a community around your brand or products?
For brands in the $20-$50M/yr. range, what is the best influencer strategy you've seen work?
Have you seen brands effectively (i.e. profitably) using ONLY static/image ads — no videos? Till what Revenue do you think it’d be possible.
Before hiring an UGC marketing agency, where should a business be at
You are bootstrapping a brand from nothing. Describe the first year and the investment for each part.
What’s the best kitting vendor? High touch, quality and cost effective.