#podcast-limited-supply
Thread
Douglas Giampapa
April 14, 2023 at 07:09 PM
It would also be cool to understand how we can build viral loops into our CPG marketing strategy so it does not depend solely on linear paid. I'm in the class now trying to take pages from the tech growth playbook and apply them to CPG.
Atif Raza
April 14, 2023 at 08:21 PM
if you figure out the viral loop play, do share it here 🙂. I don’t think anyone (other than Athletic greens?) has nailed this one in DTC
Darryl Lim
April 14, 2023 at 09:36 PM
How does athletic greens use viral loops?