#podcast-limited-supply

Hey @channel
🎧 Limited Supply — Season 14, Episode 10 | The BFCM Tactics That Actually Worked
Featuring: Simon Wool (Growth Consultant & Fractional CMO)

▶️ Listen Now: Spotify | Apple Podcasts | YouTube

Everyone thinks they know how BFCM works.
Blast discounts, send 19 emails in one day, scream “FINAL HOURS!!!” on every channel.
But this year proved something different:
BFCM isn’t a weekend — it’s an algorithm.
And the brands that won weren’t the ones discounting the deepest…
They were the ones who timed demand, sequenced offers, and stacked attention with precision.
To unpack how the winners actually pulled it off, Nik brings in Simon Wool, a growth consultant and fractional CMO who works with brands doing $10M–$20M+. Simon brought data, receipts, and an unfiltered breakdown of what really moved the needle.

🔥 What You’ll Learn in This Episode
• The “early November curve” 📈
◦ Why sales spike the first week of November… and then die until the 20th. Simon explains the consumer behavior patterns behind it and what smart brands did to ride the wave instead of fighting it.
• The offer play that tripled Black Friday revenue 📱
◦ Not theory. Not a tweet.
◦ Real brands. Real data.
◦ Simon breaks down the exact structure of the offer that drove 3× YoY BFCM results — and why most brands still miss this obvious lever.
• Email + SMS sequencing that prints money 📧
◦ Most brands still send too little, too late.
◦ Simon lays out the cadence, message styles, and timing that turned retention channels into a BFCM profit engine.
• The channel mix nobody else paid attention to
◦ The brands spending smart, not more, won. Learn which channels delivered cheap, high-intent traffic — and why almost nobody else is using them correctly.
🎯 Who This Episode Is For
If you’re scaling, testing new channels, or want a clearer, more profitable BFCM playbook, this episode is basically a cheat code.
Perfect for operators, retention geeks, media buyers, and anyone fighting for efficient growth.

Don't miss out! 💯